Posts Tagged ‘mobile’
Imagine if radio came along after television.
… would the first radio shows simply have been recordings off the TV?
Before the days of video recorders I used to sit and record the television with the new shiny mic onto cheap D90s I’d bought from the market. The novelty soon wore off and none of my friends seemed that interested in my recordings.
We’ve grown accustomed to see TV and radio as two very different media channels. In particular we don’t consider the radio as a lesser medium even though from a simple point of view it’s just a constrained TV. I love the radio – in fact I spend more time listening to the radio than I do watching the TV. Why? Not because I think there’s better content on the radio, and not because I think it’s physically better than the TV – more because it fits comfortably into my way of life and my context.
I work quite a bit – and I learnt pretty early on that I can’t work whilst watching the TV. Took me a while to realise that and I still experiment with it, but basically if I’m front of a TV I don’t get any work done. However the radio fits my mood – I can put on some back ground music, or even talk programs, to give me inspiration. It doesn’t tear my attention away and in some respects can enhance my work environment.
I do quite a bit of DIY, housework – my old paint splattered radio follows me around. I’m often amazed at how long a couple of AA batteries power the damn thing, even though I leave it on too much. It falls off tables, sit’s in damp rooms … it’s so simple and portable and it goes on broadcasting for me.
I can safely say I’ve never tried to watch a TV and drive. Don’t think I’ll ever give that a go, but I obviously do listen to the radio in the car. When good programs are on I don’t even mind sitting in traffic as it gives me a little time to think and relax … as long as it’s not too much traffic.
Radio production has learnt from the strengths of the audio only medium. You can in fact do things you can’t do on a TV, perhaps because of the limited budgets but perhaps because you can create an experience not possible when you’re distracted by the images. It reminds me of the classic line in Educating Rita when, in response to “Suggest how you would resolve the staging difficulties inherent in a production of Ibsen’s Peer Gynt” , … she simply replied … “Do it on the radio. ”
So where does this sit with mobile …
As we start to explore the opportunities with mobile, we’ll start to exploit the true value in an always on, context aware, portable communication channel. We’re starting to see it already. Rummble provide an excellent location based personalised recommendation service. facebook is being accessed regularly from mobile devices by over a quarter of it’s users to keep in touch with their community.
I see the next few years as pretty exciting, as we grab this mobile medium and let it power people’s lives. It’s why I’m spending a good bit of time at bemoko refining the way that we take everything we’ve learnt and created in the web world to power the mobile enabled web; taking the unique benefits of mobile to create experiences we only dreamed of before.
The following text is an extract from the bemoko whitepaper on mobile. The full version can be download from our website.
In 2008 users really took to using mobile to access and interact with information using the web. According to Nielsen, the mobile web in US added on average 13% more reach over home PC traffic for leading web sites. Even celebrities are taking to it, with Stephen Fry saying “the great thing about Twitter is you can use it on your mobile phone. You just send things”. Now that it easy for content to be provided whenever and wherever, the boundaries between the content provider and the consumer are being blurred – the mobile phone is a crucial factor that is making this happen. People want to interact with these services and they are turning to services that provide a decent mobile experience. Even turning away from services that are not mobile-ready.
The usage of smartphones increased massively through 2008 with the audience for smartphones “increasing from 3.7 million to 5.7 million mobile subscribers”. Now why do we see that as important? “Only 24% of feature phone users browsed or downloaded from the Internet in July 2008 compared to 56% of smartphone users”. A Smartphone is a mobile phone with advanced capabilities beyond that of a typical mobile and it allows users to receive rich experience from applications on their phone, whether that be mobile web applications or downloaded applications. Turning this the other way around – it allows service providers to take control and deliver an experience to the user that compliments their digital and non-digital marketing campaign. No more need to compromise.
The mobile market is fertile and users are hungry for good user experiences. We are transitioning from the point where mobile is about used by 10-20% of the UK population, to a point where it is an integral part of your digital marketing campaign. With demand for users to interact with the community and the brand increasing and the user wanting to interact through the channel of their choice, there will be time in the near future that, without a mobile channel, you can easily get left behind.
I’ve been pretty impressed with the Google Reader which I started using a few weeks ago, especially since it bridges over to the mobile service so cleanly. The mobile site hasn’t got the most flashiest of interfaces, but it is real sticky and genuinely useful. Now why do I think it is so good? Because it does what I want it to do:
- View news articles from feeds I find interesting. I can see the next 10 headlines on the radar and drill down when I need to. I am even getting to the point where I prefer reading these headlines on my mobile as opposed to on my mac. I know I have the luxury of screen size of the E61i, but whether I’m sitting back on my sofa or waiting in line, I can quickly get my news fix.
- Mark articles as interesting and share them. I even share them with this blog (see in the sidebar of the homepage of this blog).
- Filter news based on my mood. I’m either looking at whatever (I’ve got loads of time and am just browsing), feeds I really rate (I’m just quickly make sure I’m not missing out on happenings), mobile related (Let’s find out what the buzz is) or obscure feeds (let’s check through some of the more offbeat news)
So I’ve got into the stage of configuring my feeds and reading trends at my mac and reading the news on my mobile, playing each medium to it’s strengths.
It’s not all rosey though. Some feeds provide lots of content, but others just provide a sentence relying on a click through to the main site. The click through experience is appalling, whether or not I go through google’s own transcoder. Most sites are not mobile ready and just take too long to load and the google transcoding UX is hit or miss as to whether the content I want is on the initial page of the transcoding. At least google give me the choice of which one I prefer – I’ve opted for the transcoded version (for the time-being), but to be honest I don’t click through often, since the experience is typically poor. Also, if the feed doesn’t provide a decent amount of content, then I’m starting to remove them from my reader. I actual would encourage feed providers to include with a decent body of content with the ad (text or image) embedded. I don’t mind seeing the add in the middle of content that I’m enjoying reading. As a service provider myself this does throw up some challenges for analytics 
.
I took a quick look at the iPhone AJAX UI which gives you an idea of UIs we may all head towards. It was only partially compatible with my E61i though. Furthermore we can only move towards such UIs if it ready does improve the UX – i.e. not slow and not unnecessary eye-candy that distracts from my primary ask – I want to read relevant news.
Good work Google & thanks.
Some projects do seem be run from the point of view that the user is simply an irritant. That’s why it’s been so refreshing to see MomoLondon and OTA paying particular attention to the user experience (or UX) over the past few weeks. Highlights include Future Platforms’s inspirational astronomy case study led by Tom Hume and Bryan Rieger; Steve Ives on UE testing for Taptu; and Scott Weiss’s pearls of wisdom. I’m also looking forward to continuing the discussions at the MEX conference in a few weeks, thanks to being offered a MoMo sponsorship placement. The mobile device, being pitched as being the device to enable the user at the point of inspiration, is ironically constrained by the input interfaces which restrict that inspiration. The iPhone is pushing the standard, but it’s only early days and it’s not exactly mass market yet. These constraints and barriers are dropping, but they won’t drop quickly, and they won’t drop at all if service providers do not apply due care and attention to the UX.
A few reoccurring themes emerge:
- Paper prototypes are very effective. Nothing beats rapidly knocking up diagrams and notes with just paper and pen. Sitting in a meeting staring at a screen as another person grapples with some particular tool, capturing everyone’s feedback, is not an ideal situation. Personally, I think much more creatively with a pen in my hand. Whack the paper prototypes on the wall and encourage your team to add scribbles and post it notes as required – over coffee or after a heated lunch time debate. Yes, it’ll eventually end up in your favourite drawing tool, such as OmniGraffle or Visio, but, if you hold out until the paper prototypes are refined, you’ll end up having more focused lightweight documentation and not have so much personal attachment to ideas and thoughts that you’ve discarded along the way.
- Think about personas and not just abstract concepts such as UML actors. A persona is a fictitious character which brings a particular user type to life. Encourage everyone, involved in the solution development process, to put themselves in the shoes of the user. Give the persona a name, provide a photo of them, describe what they like to see at the cinema and describe what they had for lunch last Sunday.
- Listen to the user. Treat the user with respect and pay attention to what they’re saying. OmniGroup, FileMaker, 37signals and (to jump sector) FirstDirect, naming just a few, are all doing well in this front. Run user sessions that let the user provide natural feedback, without having words put in their mouth and without putting them under pressure. That said, don’t be constrained by just the input from your users. A service provider has the opportunity to show flare and create experiences that users would flock to. It is within inspirational teams that new radical ideas emerge. As Henry Ford said – “If I’d asked my customers what they wanted, they’d have said a faster horse”.
- Don’t led technology drive the UX. Yes you need to be aware of feasibility and be real, and you will have iterations in which a UX is adjusted according to technological constraints, but the UX must stay primarily focused on what is right for the user. I’ve seen projects, for example, where the UI is driven from the content model or where the project’s treated as a technological show case. Resist all temptations to let the technology lead. Technology enables.
The mobile device is so user focused. You know your user – location, direct billing – and the interface limitations are such that your UX mistakes are amplified. The mass market has not yet started using the mobile web, snubbing it as fiddly and ineffective. If you want food for though enjoy the debate following ReadWriteWeb’s mobile web baiting “Is the Mobile Web Dead?” blog. These complaints, although justifiable, are more often than not based on the constraints of the mobile, cost confusion and the limited services that are available. This situation provides a great opportunity for the industry. When we can tear down the constraints and when we can apply the appropriate attention to the user experience, the uses will come flooding.
According to the BBC, gaming on the mobile platform is about to take off.
Being from the ZX Spectrum generation, I have been constantly amazed at the way the processing power has increased to allow sophisticated games to run on smaller and smaller devices. In the early days I remember trying (not all that successfully it has to be admitted) to program various games on the Spectrum platform.
Moving from coding in BASIC to machine language made a massive improvement to performance, but you could feel you were stretching the kit to its limits for relatively basic games.
I remember going to arcades and marvelling at the graphics and power of dedicated games machines, it seemed almost impossible to imagine being able to play games of that quality at home.
Now, of course, you can play the old arcade games in a browser window on pretty much any standard PC. There seems no difference between arcade machines now and games platforms like the PS3.
Putting the games onto a mobile platform seems to limit you to the equivalent of Spectrum games against the arcade machines again. Try playing Call of Duty 2 on the Sony Ericsson K800i – you are moving stick men around a 2D landscape with limited sound and graphics. Whilst even the ability to do this on what is, essentially, a low powered computer is impressive, todays games will require a large increase in power.
Screensize is another obvious limitation – I’ve attempted Lemmings on the K800i as well, but it is not well suited for small screens and small keyboards – a lot of the game revolves around timing and getting the cursor over the minute lemming at the right time and pressing the right key is definitely an art. The new generation of larger screen devices will no doubt help in this area (Lemmings would be good with the touchscreen devices!)
The phone does open up one avenue not available to most PC gamers though; and this is Wii style motion sensitivity. The phone is ideally suited to this form of control (although you may get some odd looks whilst playing the games).
So, it’s still early days for mobile games, but unlike when I was programming on my Spectrum, I have no doubt we will soon have PlayStation quality games to play on the train home. It may make commuting almost enjoyable.
Well this is pretty exciting news for those of us who are enthused by the device variety out there and the opportunity that gives us to create real personally optimised mobile experiences. .mobi have released their DeviceAtlas mobile device database for all and sundry to use. Go on – register for free and have a quick browse around.
Even though the device navigation could do with a little bit of tidy up, it’s a nice clean web AJAXy UI and very promising for what will come beyond v1. I really like that it’s recording the source of the information and highlighting when their is a conflict between two sources. Take a look at the iPhone entry to see some conflicts between what WURFL thinks it is and what .mobi device team think it is. I spotted a few other points, e.g. the SE T610, where conflicts between the UA Prof and WURFL were identified – as we know the UA Prof value isn’t always to be trusted. This’ll really help with quality control and give you a level of confidence of accuracy. It does beg in my mind the relationship between WURFL and .mobi on this, as Luca Passani announced a month or so ago that the WURFL DB web-based interface was released and took great pride in inviting knowledgeable sources to join in with the maintenance of the WURFL DB. If anyone can comment on the .mobi / WURFL relationship then please do.
It also ties in well with Volantis heading towards open source, with the Volantis Database letting the “Users of the Community edition have open access to a key subset of data”. I can’t comment on which device database is the most accurate or most complete, but I’d guess that .mobi will have picked up quite a bit of momentum at this point. I’ll have to wait until I get some real hands on experience of DeviceAtlas to make a further judgement.
APIs look nice an simple. Take your pick of language – Java, .NET, PHP, Ruby or Python. Device DB provided using JSON. Licensing model seems reasonably well priced – $299/server/year (daily updates), $149/server/year (weekly updates), $99/server/year (monthly updates) and god bless ‘em developer license is free.
The devil will be in the detail – but I look forward to get my hands into it.
The mobile web is about personalisation and personality. It’s about what the user wants to do now.
It’s why we should encourage use, if it’s what the user wants to do. If 2007 and 2008 is the year of blind mobile transcoding the internet to the masses, with tools available from the likes of Novarra then so be it. Transcoders may be using dubious practices to deliver their solution and it clearly falls short of the opportunity that is available to us, but it’s up to us to provide the compelling experience that attracts the user. There’s still hurdles we need to cross before we get a rich contextual and true Mobile 2.0 experience; hurdles that we are rapidly crossing. We need to improve connectivity – fixed-rate data charges along with reliability and bandwidth. We need to provide competitive alternative pipes – to steer away from walled gardens, preferential network traffic, carrier ad insertion and pipes that force transcoding on us. We need to tackle trust, security and privacy head on. How do we deal with tracking location, targeting adverts or interacting with personal contacts on the phone without violating the protection that the user expects? We need to be transparent about what it’s going to cost to the user, to be clear as to what they are going to get and let them do what they want to do.
W3C stress that the One Web goal must be made in the mobile context and make “as far as is reasonable, the same information and services available to users”. Let’s be careful about the interpretation of term reasonable and not confuse it with that of technical capability. It probably isn’t reasonable to expect a user to enter their credit card details on the typical phone of this age, even though you could technically make such a payment. A user might be more susceptible to a free bottle of wine with a meal in a local restaurant if they’re hungry and passing by than if they’re sitting comfortably on their sofa at home. On the move an electrical engineer might only want to locate a specific component’s availability in a nearby warehouse, but will be more than happy to browse through latest offerings when back in the office.
It’s the difference between browsing on the PC and finding on the mobile. The typical user hasn’t got the inclination nor the luxury of the tools to browse around what’s available. The mobile user wants to find something, whether that be the time of the next train, the nearest club or a game to idle away the time. It’s also the shift in power of the content creator and content consumer with the rise of UGC and with how consumers can find alternatives.
We need to enable businesses and communities to allow their members to communicate, share and to find information that they need to make it easier to their job. Those same businesses and communities need to interact with the user in an appropriate manner and what better way than through the device that is more likely to be on the person.
User interfaces are improving so rapidly. It was only 6 years ago that I saw my first mobile phone with a colour screen. We’re now using multi-touch screen rich colour displays with the iPhone. There’ll always be constraints of the mobile device and a range of device characteristics, that we’ll have to deal with – let that that variety live long. Some might like a bit of bling and others might be happy their trusted and battered T610.
Think about the me – the context, the UI, the latest fashion. Think about what the user wants to do. Think about the enablers that will help us provide the service and think about the constraints that keep us focused – the small screen or AJAX killing battery life – and be ready to enable the user at the point of inspiration.
A great session on Mobile Operating Systems at MoMo last Monday that touched on many different approaches from open source to propriety and from installable apps to browser services.
David Wood from Symbian kicked off with questions on the future of mobile operating systems that sparked many more questions. Is the the user better off installing local apps or browsing web sites? Will mobile devices be sufficiently different to make OSs, and in particular mobile OSs, sufficiently different? What do we mean by a Smartphone? Will Smartphone-like features be moving into even the lowest end of devices? Symbian have shown an impressive climb in sales from 1 million phones in 2002 to 20 million in Q32007 with 165 million phones to date. 70% of Smarthphones sold are now Symbian.
Mark Burks from M:Metrics continued with some mobile market stats which showed the incredible variation in usage between the different geographies:
- 18% of mobile users in Italy are Smartphone users
- 9% of mobile users in the UK are Smartphone users
- 69% of Smartphone users in the UK are male
- 67% of Smartphone users in the UK receive their Smartphone for free
- 9% of Smartphone users in Italy receive their Smartphone for free
- 8% of Smartphone users in the UK are on unlimited data plans
- 8% of Smartphone users in the UK are on unlimited data plans
- 48% of Smartphone users in the US are on unlimited data plans
Next up was David Pollington from Vodafone who came from the browser angle with a “Web Runtime for hosting mobile apps and services”. He introduced MobileScript, developed by VF Group R&D, which extends JavaScript to access device properties and invoke other services – such as make calls and send SMS. More is detailed in his paper on Web Runtimes –evolving beyond the browser which goes into more details in the security concerns that naturally arise.
Karsten Homann from Trolltech finished off the session. Trolltech are soon to be acquired by Nokia to enhance Nokia’s cross-platform ability with Trolltech’s Qt platform. It was nice to see a collection of non-smartphone devices to add some flavour and think about some specialised mobile contexts – with devices that allow NASCAR dads to follow the race from the comfort of their caravan and hand held network analyzers.
I’ll be keeping an eye on Gigaom’s blogs to see how things pan out at MWC and which OSs come out of the week in Barcelona strong.
All the slides from the MoMo evening are available on the MoMo London site.
Mobile OS Links:
Volantis have followed in the footsteps of Google’s Android Developer Challenge, and thrown down the gauntlet with a $2000 prize for the best mobile site using the Volantis Mobility Server.
I hinted in an earlier blog to my grievances at the current mobile data charges in the UK. Vodafone’s bundle is for 120Mb, but at least they stopped calling it fair usage over the Christmas period and started being more up front with it as a real cap before your incur further charges. I was initially trying to resist Vodafone because of the mobile internet allowances, preferring T-Mobile who were coming in with a 1Gb fair usage policy on their standard Web’n'Walk package (which did actually seem fair), or maybe 3 with with the same 1Gb cap, but Vodafone have done well and got exclusive deals on many good phones, including the Nokia E61i – the one I wanted. O2 are scraping in with 200Mb fair usage policy. comparable to that of Vodafone, but it’s Orange who really come out worst out of the bunch, coming in with 25Mb – “The Offer is subject to a fair usage level of 25Mb per day and is not to be used for other activities such as, non-Orange internet based streaming services, voice or video over the internet, instant messaging, peer to peer file sharing, non-Orange internet based video.” – not sure how that can be considered as fair.
I circumnavigate the data charges by saving on my excessive usage when I’m in range of one of my favourite wifi hotspots. Hopefully the area of mobile internet charges will go through some competitive pressure and, fingers crossed, see some changes over 2008. I’m sure it’s dampening peoples desires to access more creative mobile services, although until there’s something to apply the pressure I don’t see why the MNOs would change their strategy, especially when each operator is happy to encourage customers to use their own web services at a more attractive data rate. Widespread Wimax usage is several years off in the UK whilst we wait for the analogue broadcast signals to be switched off. Maybe initiatives like Wippies (the wireless hippies) who are providing communal wifi hoping – will add some fun to the mix. I also wonder how many people in the UK actually are influenced by the data charges package when they sign up for a contract, it probably is still only a small (but growing) percentage
In the meantime we’ll hear more stories like Ian Simpson ringing up £27K data charges in a month or a MoMo group member (and Blackberry user) who got a bill for £600 in a month for using the wrong APN.