Donating  via mobile has for a long time been seen as a major step forward and an excellent way of generating income for charities, unfortunately it has never been particularly viable because the costs for using SMS premium rate codes have been so high and additional revenue from tax relief schemes like Gift Aid are not available either.

Until now!

There is now a charity SMS code available – where 100% of the revenue generated goes to Charity – so a £5.00 SMS donation generated by sending a message to the short-code stays £5.00 and is not dipped into by the mobile operators. 

In order to generate additional income from Gift Aid bemoko have developed a perfectly optimised mobile web form, which people donating via SMS  receive,  giving them the ability to qualify and donate  Gift Aid, which on average generates an extra 71p for the charity.

The challenge is to produce a really good experience for all users regardless of the handset – a WAP form will work for low spec mobiles but it gives a really poor experience on high-end phones and  a web form designed for an iPhone  means a restricted number of people can donate.  We like SMS because it’s available to all, so the Gift Aid experience needs to be the same.  bemoko and the bemokoLive platform solves all these issues by delivering a specially created web form that is optimised to work perfectly on all mobile phones with a browser.

bemoko are one of the leading mobile web development companies, providing technical expertise and development resource to leading digital agencies. We are really excited about this project, it’s  good to be a part of something that you know is delivering real value.

NSPCC are the latest charity to deploy the gift aid mobile form. To donate £5 to the NSPCC text GIFT to 70997.