In order to deliver leading edge products your R&D efforts need to be constantly one additional step ahead of the ‘leading edge’,I have heard this called the ‘bleeding edge’ or basically predicting the future!
Since we founded bemoko in 2007 predicting the future has basically been our job, looking way out there at technology trends, consumer adoption and technical advancements in both software and hardware and assessing what’s going to shape the future technology landscape.
bemoko has been amazingly adept at getting our predictions right, which I think comes down to having immense passion for what we do. In 2007 long before the first smart phone, we built our mobile web delivery platform designed to deliver mobile web for any device. In 2007 this seemed like a bonkers idea, but we were all passionately convinced that pretty soon companies would need to take a mobile first approach to web development – a concept that is just emerging today and one that bemoko have the leading and most advanced solution to deliver against.
With all things web and especially mobile, nothing stands still for long so as we continue to innovate we continue to look ahead what we need to do to remain at the leading edge. So what does that look like? Our overarching feeling is that devices, desktop, mobile, tablet and all the other groovy things like Google glasses will soon just merge into “web” pretty soon developing in silos will be a thing of the past, we’re calling this One
Web; an environment where people will surf, shop, play, chat, and do all the other things that being “constantly connected” will deliver but the physical device will be secondary.
In this new and exciting environment the biggest challenge will be managing a customer’s experience as they move across channels and devices – their expectation will be one of a seamless experience that adapts and morphs to the specific time, place and interface. So as important as the ability to deliver content ubiquitously, the content itself will need to be highly adaptive and interpretive. This is next generation customer experience management (CXM)
This new era of CXM, which we are all approaching at break-neck speeds will require advanced technology and broad expertise drawn from what are currently slightly different but aligned technology backgrounds of content management and user experience, and cross device delivery (e.g. mobiles, tablets, cars and TV’s etc.) Bring these two elements together and the result will be at the cutting edge of ubiquitous computing (Sometimes referred to as omni-channel)
So in our quest to innovate and continue to provide leading edge services we have brought bemoko and SDL Plc an international provider of digital customer experience management solutions together in an acquisition of bemoko by SDL. Adding the bemoko multichannel delivery technology into SDL’s suite of customer experience management solutions will enhance SDL’s existing capabilities and deliver an incredible combination of products built for the next generation of web – ‘One Web’.
We are all hugely excited to be in a new home with new technology capabilities,wider expertise and an international footprint and are looking forward to continuing to be at the leading edge for many years to come.
Mobile is changing
Web content is changing
Internet is changing
For further information visit http://bit.ly/bemokosdl
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Phillip Clement – @PhillipClement
If you are in charge of delivering your company mobile strategy, you are more than likely receiving multiple differing views on the subject from many different people. Should you go responsive, should you use a separate mobile site, should you use a platform to deliver mobile sites or should you write a separate site for each device (ok, so that last one is extreme, but I’ve seen it done) – there are a huge variety of different options, all with their pros and cons.
All of the different approaches are essentially a compromise, they can all deliver a workable solution but there is always a compromise on some aspects of the delivery. You need to choose which compromise to take and pick your route accordingly. One problem we have seen in RFP situations is that you can’t compare quotes on a like for like basis. They are all taking a different approach – some approaches cost more upfront but deliver cost benefits in the long term whilst some look initially attractive and it’s only when you are a year down the road that it becomes prohibitively expensive. Essentially, you need to be a mobile expert to decipher the RFP responses for the mobile experts you are trying to hire.
There is a solution that covers all the different techniques in one place – we’ll come on to that later. First I’d like to go through each of the main techniques and list the pros and cons.
Responsive (or adaptive) Design
This technique is getting a lot of mention recently and is viewed by some as the holy grail and answer to all their problems. Sorry to disappoint, but I’m afraid it’s a compromise. Responsive seems to make perfect sense and the idea that you can have your site respond to different devices (primarily based on screen width) and only need to develop one site sounds like a better than sliced bread moment. It’s when you stand back and think about the context of mobile where you find the compromise. Yes, it’s great writing one site and delivering to all screen widths, but is that really understanding mobile context? A mobile user with a touch interface has different needs to a PC/desktop user with a keyboard and a mouse. The navigation of the site should be different for these contexts. I’ve seen examples of responsive sites (this example is an insurance comparison site) where, on the desktop, the calls to action are clearly displayed on the homepage – this site owner really wants people to click on home, car or health insurance. When viewed on a smaller screen, the responsive elements kick in and very nicely changes the layout of the page for a smaller screen. In this case, however, it means that all the calls to action scroll off the page and aren’t easily visible. You are trying to fit a layout designed for a large screen into a small screen without accounting for the context. A better solution would be to make all the call to action buttons different so they appear on the front page for mobiles. This could be done with responsive, but it’s now getting more complicated to manage the site to cater for many different devices.
Another big issue is page size. Typically the responsive site delivers everything to the mobile and then the device ignores half of it. A great example of this is the Channel 4 news site which delivers an astonishing 2.5MB of information to the device, most of which is not used. Given that a long page load time deters users, my average download time of over a minute for this page is not encouraging.
Responsive design seems attractive initially. There are no license costs for software or middleware platforms and everything is done using standard web languages. Managing and enhancing a responsive site becomes increasingly expensive and risky as more and more diverse devices need to be supported and the stylesheets get more complicated. Your very talented web developer who knows how it all hangs together may leave, giving you a real headache managing the site.
Having said all this, responsive design is perfect for certain sites – news (aside from the aforementioned Channel 4) and content sites are particularly suited to this technique, but transactional site not necessarily so. The technique can simplify site creation with all the business logic in one place and you don’t have to manage 2 sites. You also get a single URL with no need to redirect to a mobile specific site and all the SEO benefits that has.
A mobile specific site
If you understand that mobile requires a different context to desktop, you typically end up here with a mobile specific site which gives you all the flexibility you need to cater for your mobile based users. Here you can design specific, optimised pages and manage the user journey. Your analytics will relate specifically to mobile users and you can adjust the journey accordingly to get the best from your site. Your PC site will automatically redirect to the mobile site and it will be available on an m. URL so searchability and access to the site will not hinder your users and they will get the best experience for the device they are using (with, of course, the option to view the PC site on a mobile if they want to).
All the above gives maximum flexibility, but it’s still a compromise. You have to manage 2 sites and they aren’t served from the same URL (the redirect works, but from an SEO point of view it could be viewed as a separate site). Although the separate site should not duplicate content, some of the business logic may need to be different and there is inevitably some duplication. Managing a separate mobile site without the benefit of a platform (see below) can become expensive.
Creating a different mobile site for different groups of devices
This is a handy one as it can make your life easier. If someone is suggesting this approach you can discard their response immediately.
Using a platform
There are a number of device independent platforms that deliver all the benefits of having a separate mobile site along with the added benefits of making it easy to manage the multitude of devices and ensure that the site is future proofed against new device developments. A platform will deliver cost savings on maintenance and site enhancements going forward and you will not be in the sticky situation of rushing to make the site work on a new device – the platform should manage that for you.
It’s true that there may be more upfront cost for a platform as you might have to pay for licenses to use it. But think of the platform as less than the cost of a developer for a year – it will keep the site in a manageable format that anyone can edit and it’s not suddenly going to leave. Well worth the money in my opinion.
To summarise the above, there are many different options available for delivering your mobile site and they all have compromises. In an ideal world you would like to:
- Deliver the site from one URL without redirection
- Respond to different devices from one code base
- Have the flexibility to deliver mobile optimised content that may be different to the PC content.
- Reduce code duplication and back end business logic integration effort.
- Group devices based on a better granularity than just screen size.
- Not just rely on complex style-sheets to deliver a different layout
- Ensure you are delivering only the content the device needs and not extra content that will get ignored.
- Not relying on talented, expensive developers to deliver complex responsive based solutions.
All the solutions discussed above deliver some of this wish list, but none can deliver all.
There is one solution which can deliver all of the above. The bemoko development platform can deliver sites to any device, including PC and desktop and allows for comprehensive device grouping so that markup can be targeted to specific devices. Full support for HTML5 and CSS3 means that responsive design can be used where it is beneficial. Markup is automatically optimised for each device meaning the end of the 2.5MB page size.
Because the platform manages all the devices, there is one code base and one URL – there is no redirection required. The user experience for mobile/tablet/phone/TV and anything in the future can be changed to deliver the perfect experience for the device being used and not a compromised PC layout delivered to a small screen. The layout can be changed using a mixture of style-sheets and HTML code which simplifies site build and maintenance. The backend code integration can be done once for both desktop and mobile.
If you really want to deliver the best user experience for your users whilst reducing development costs on support and maintenance, the bemoko platform can help you achieve your goals and increase customer engagement by providing the best user experience for, however they interact with your site.
By Mat Diss – Managing Director of bemoko
bemoko are confirmed as finalists for 4 awards across 3 categories this year by Mobile Marketing Magazine
Posted By Emily Nicholls Monday, October 22, 2012. No Comments
London UK, 22nd October 2012, bemoko (http://www.bemoko.com), bemoko,the leading specialist of mobile web solution and it’s clients Macmillan Cancer Support and Pizza Hut UK Delivery have been announced as a finalist in three categories of Mobile Marketing Magazine’s upcoming Effective Mobile Marketing Awards with four short-list nominations.
Mags Dixon, CMO for Pizza Delivery commented, “We’re delighted to be nominated for this award with our mobile partner bemoko. Our optimised mobile site has been a runaway success with our customers and has already achieved a mix of 20% of online orders in just a few months! The site has been getting great reviews and has made it much easier for customers to place an order via mobile devices”.
Andy Nash, Digtital Project Manager (mobile) Macmillan Cancer Support also commented, “Mobile is a big part of Macmillan’s digital strategy to reach and improve the lives of everyone affected by cancer. Partnering with Bemoko, our team has worked hard to develop and enhance our mobile offering to make it work seamlessly across all mobile devices, and these two nominations, on top of two nominations last year, are gratifying acknowledgement of that work.”
bemoko has reached the short-list in the following categories:
Mobile Marketing Magazine
Mobile Charity Campaign Solution: Macmillan Cancer Support
Most Effective M-Commerce Solution: – Pizza Hut UK Delivery
Most Effective Mobile Site:– Macmillan Cancer Support
Most Effective Mobile Site: – Pizza Hut UK Delivery
The final winners will be announced at the Awards Ceremony on 29th for November in London.
For more information on the Awards visit:
Welcome to better mobile, Mobile is mainstream – your mobile web presence helps to define your brand.
bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets,
e-commerce, social media…and whatever comes next.
For more information:
Contact: Emily Nicholls
Tele: 0844 2620909
Follow Me on:@bemoko
Posted in: awards, charity web, facebook, Macmillan Cancer Support, mobile, mobile design, mobile technology, mobile UX, mobile web, multichannel, pizza hut, public website news, third sector, transactional
Mobile has always thrived for applications where immediacy is paramount and retailers should not fall short of allowing the customer to complete their transaction whenever and wherever the customer may be. Waiting until the user is back at their PC may push your customer to connect with one of your competitors. Taking payments is not difficult, so let’s take a look at how you can take payment on your mobile web site and complete the customer’s journey.
Payment options at your disposal include:
- Online wallets
- Credit card – similar to what you might expect on a PC site
- Direct operator billing – payment taken of the customers bill
- Premium SMS (a.k.a PSMS) – SMS sent to customer that gets
Various on-line payment service providers, such as Bango, CellPoint Mobile, Braintree and PayPal provide hosted solutions that allow you to get up and running quickly for these different payment options. Note that service providers may not give you all of the 4 payment options above.
These hosted solutions work by taking the user to a payment page provided by the payment service provider so that payment can be taken. A typical flow for this is :-
- The user makes the product choices on your web site filling up their basket
- When the user is ready to purchase the products the user is directed the payment service provider page. This is typically by an HTML form that takes the user off your site, although you should be able to customise this page so that it looks like your brand. If you decide to take payment details on your site rather than redirecting, be sure you understand the PCI compliance rules that govern storing credit card data.
- When the payment has been confirmed a back-end callback can be made to your web site to confirm the purchase is OK and the user is taken to a thanks page on your side. The callback is necessary to reduce chances of unscrupulous users fooling your site into thinking that the payment has been received.
- Your site delivers a thank you page AND sends out email or SMS confirmation to the user that the order is on its way.
Note that the callback may occur in a couple of stages 1) payment has been authorised – i.e. funds reserved and 2) payment captured – i.e. funds transferred to your account. So do be ready to handle either of these signals – if you’re dealing time sensitive products, e.g. take away delivery, then you’ll want to put the order in motion as soon as the payment as been authorised. Otherwise you may want to hold off on putting the order in motion until you’ve had confirmation that the payment has been captured.
Do compare the commission that each of the service providers takes on each payment as this can vary significantly from one provider to another and from one payment option to another (e.g. credit card vs PSMS).
When it comes to 3D secure, the user experience has not yet been optimised for mobile, although it does work. If you choose to disable it then you may improve the user experience, but you will be taking the risk that payment is fraudulent since 3D secure does give you extra security for your payment.
As always – monitor your site. When you start taking payments, ensure that you monitor how much your site takes every hour and send out alerts if orders drop off during an hour. This can be an early warning signal that something is misfiring. If you are using a platform to deliver your site, such as bemokoLive, then these alerts and the monitoring come built in, making it much easier to ensure that every order gets fulfilled.
If you want to talk to us about how to start taking payments on your mobile web site and take use of some of our existing payment integrations modules then please get in touch, feel free to share or comment on this blog
Posted in: business, iphone, java, mcommerce, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, public website news, responsive design, smartphone, social, tablet, transactional, web optimisation
Posted By Emily Nicholls Thursday, September 13, 2012. No Comments
Responsive design certainly has it’s appeal, based upon if what you read is true that is ie: people spending more time on your site, content display etc… It initially looks like it is the panacea to solving the growing problem of delivering content to different devices.
What responsive design misses is that mobile users have different needs and context from someone using a 21″ desktop computer. Trying to squeeze a desktop site into a mobile sized site is not necessarily the most optimal experience –the Channel 4 site http://www.channel4.com/news/ as an example is over 2MB in size. Not only does this take a long time to download on a phone (over 2 minutes on a test I did), the phone then throws away half the content as isn’t displayed. To top it all, the site didn’t display properly on my Samsung S3 after I’d waited all that time. Setting something to display:none doesn’t mean it doesn’t get downloaded.
Adapting content based solely on screen size versus users needs overlooks usability issues and differences between touch and click based interfaces.
Responsive design definitely has its place, but if assuming the only difference between desktop and mobile is screen size is not a strong basis for building a lasting and long term mobile strategy that will enable your brand to thrive.
There are common misconceptions around responsive design that will ultimately undermine the capabilities and the power of mobile devices, so we appeal to you to think carefully about the savings you may gain at the start and think about 6-12months from now when changes, development and where you want to see your business and brands positioned.
If you recognise and harness the strengths of mobile and it’s platform and ensure that you design the User Experience, Navigation and develop for your customers/users then you will quite simply create something that’s not just good but outstanding.
Please feel free to share and follow us to read more about this and other topics around mobile web
Posted By Emily Nicholls Wednesday, August 22, 2012. No Comments
PIZZA HUT DELIVERY LAUNCHES MOBILE ORDERING
Pizza Hut Delivery has launched a new mobile version of its UK website to allow customers to easily place orders for delivery or collection from their mobile.
The site is a mobile-optimised version of the main Pizza Hut website. When a customer visits www.pizzahut.co.uk from a mobile device to order a delivery and enters their postcode, the site automatically appears in the format which best suits their screen.
The exciting new version of the site enables customers to pick the ‘Hut’ they want to order from, and gives them the ability to place future orders, see the latest deals and promotions and share their orders with their friends by linking directly to social media.
Mags Dixon, Chief Marketing Office for Pizza Hut , said “The customer experience is always a priority for us, so we’re delighted to be able to give people the opportunity to order online from any mobile device in such an innovative way. We’re giving our customers exactly what they told us they wanted, and we’re expecting a large proportion of our sales to now come from mobile.”
To build the site, Pizza Hut Delivery commissioned Bemoko, who gave the mobile optimised website all the functionality anyone would ever want, including click to call, a location map, a deals maker, the option to enter a voucher code into your basket, and the ability to make an order via Facebook Connect.
Phillip Clement, Sales and Marketing Director for Bemoko, said “Pizza Hut Delivery wanted the best user experience across the widest range of handsets with fast download times and full analytics. They wanted maximum flexibility and agility moving forward, but they also wanted it delivered fast.”
About Pizza Hut Delivery:
Pizza Hut Delivery opened its first UK store in 1988, and its first franchised store in 2011. There are now 300 Pizza Hut Delivery units across England, Scotland and Wales. Pizza Hut Delivery is a wholly owned subsidiary of YUM!, one of the world’s largest franchisors; around 76% of the 13,000 Pizza Huts around the world are franchise owned. Pizza Hut is one of the UK’s most popular social media brands, according to a SocialBakers 2012 report.
Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. Bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets, e-commerce, social media…and whatever comes next.
Posted in: business, facebook, fast food, iphone, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, pizza hut, press, public website news, retail, smartphone, social, tablet, transactional, web optimisation
Posted By Emily Nicholls Monday, June 25, 2012. No Comments
Macmillan Cancer Support knew their mobile audience needed a better user experience. Opening up a mobile channel would allow Macmillan to explore new, different and more direct, personalised and localised interactions with customers.
Macmillan work with bemoko to provide a future proof solution with the option to manage change to the site themselves or in association with bemoko. As time has moved on the audience for accessing content has rapidly grown and with the end user now feeling comfortable with viewing fully accessible information and then donating.
We have come to trust the smaller screen and the new generation of mobile users are adopting this method moving forward the charity sector with the donation generation who are switched on individuals who spend the majority of time online, social networking and being influenced by adverts, banners, friends, online forums to ensure they take the next step.
Macmillan have seen in the last 12 months an increase from 8% of traffic accessing their site from a mobile device to 30% (May 2012) which is well above the charity industry expectations. Additionally, the length of time now being spent on the site has risen so people are finding the relevant information, enjoying the experience and not shifting loyalty to a charity that it feels care as no one seems to be pioneering the digital space quite like Macmillan.
Taking all of these areas into account it seems that the logical step next would be to look at what else can be done to increase this traffic and how there is room for other charities to take the same path to the public and gain the affections of mobile and tablet device users.
We have learnt that with content heavy sites you can’t give the same experience for the PC so allowing selected information, content, images to be presented on the correct mobile device can only mean a repeat visit for your charity.
Slow loading pages of un-optimised content that need scrolling through, drop offs at the donation area are all common problems being experienced, if so then you need to ask yourself the following questions:
1. What is the strategy for mobile over the next 3 months?
2. Do you have the resources internally to get mobile?
3. Are options like cms templates or responsive design a full and future proof method of delivering mobile optimised sites
4. How will you ensure costs and development time don’t spiral out of control when new devices come onto the market
5. We are already rebuilding our PC website, but know we should be building for mobile first but not sure how or who to talk to
If these are all questions you have asked yourself in the last 12 weeks then it’s time to get in touch with us don’t you think?
Please feel free to comment and share our blog post, if you would like an additional information please get in contact with me: email@example.com
Posted By Emily Nicholls Wednesday, June 6, 2012. No Comments
Designing the User Experience 5 year Plan
Over the next five years user experience design will be most affected and influenced by three things: Consumers’ ability to engage electronically anywhere – any time, the disposability and adoption rates of new hardware technology and the speed that social media is giving consumers in their ability to share experiences and choices globally and within minutes. Together these three elements are so powerful that consumers now have a direct say in user experience and ultimately what survives.
User Experience (UX) designers are just beginning to get to grips with the shift from “small screen” design to ‘mobile design’ i.e. actually designing for mobile devices and the way they are used. But just as designers master this, they also need to embrace the next phase of mobile; Computing Mobility. The new breed of mobiles, smartphones, tablets, and gaming devices are the new ‘PC’ and are meshing the online and the real world environments into one, which means that user experiences will need to dynamically adapt to the situation, the moment, the place and even the mood of their customers.
Data from Microsoft’s internal analysis of their mobile search query data reveals that 70% of PC “query chains” (essentially search tasks) are completed in about one week, while 70% of mobile users do so in an hour. Computing Mobility allows users to act fast and spontaneously, using information that is directly around them either in the real world; for example trying to find a product or service and information about it, or prompted by advice from friends and contacts over social media. User experience design has to match this requirement, long menu systems, endless graphics and deeply hidden information suited to a PC will prove fatal for a brand’s website. Integrating UX into the way people use mobile computers as part of everything that they do, augmenting these experiences and enhancing the combination of the multiple elements of an activity, building in and delivering interactive and intelligently dynamic pages that adapt to the surroundings and the immediate needs of the user will be key in the design process.
In the business of our everyday lives it is easy to allow the pace that things are moving to simply happen without giving it a thought – our willingness to change and our ability to forget what was ‘in’ yesterday is incredible! Adoption is so fast that technology trends don’t have a chance to languish as ‘old’. The landscape is constantly ‘new’.
This speed of change will be a UX designer or web developer’s biggest challenge – developers predicting there will be fewer platforms or form factors over time and hoping that developing in technology silos will do the job, will find themselves chasing their tails on a continual basis. Smart developers will seek out development platforms to enable them to keep pace with the changes, maintain their market position and keep costs under control.
Not only will the UX designer need to cope with a widening device set, they will also need to consider multiple devices for each user. The trend for consumers to use multiple devices, selecting the most appropriate for a given situation and often using more than one device at a time will continue to grow. A recent survey suggested that already as many as 80% of people watching TV are also using a tablet or smartphone! User experience design will need to give people the ability to switch from mobile to tablet, to TV or to a bricks and mortar store seamlessly and remember both the customer and where they are in their journey.
As Computing Mobility increasingly weaves itself into our every-day lives and activities the ability to be always connected will take multitasking to new levels. Brands will no longer have a user’s undivided attention; they will have to share space with multiples of other activities – browsing, shopping, reading, chatting, watching TV, socialising, eating, drinking and perhaps even sleeping! User experience design will need to allow users to carry on with these activities without losing continuity, allowing them to pause what they are doing or engage and interact with other simultaneous activities, perhaps allowing friends to watch and share an online shopping experience, helping them to browse, choose and select, so rather than competing with other activities brands will be able to augment the whole experience.
Commercial drivers will also have a significant effect on UX design, especially in the payments world – we are already seeing contactless payment creeping into every-day use. The relaxation of credit card companies and banks obsession with security means that small purchases can now be made using contactless credit cards or stickers that hold your card details stuck on your mobile. As these early POC’s become common place and the commercial and technical backbones of virtual wallets become mainstream, UX design will need to respond and adapt to different user flows and user expectation to speed and availability.
Planning the next 5 years will require both technology and user experience collaboration. Currently most developers think in silos – online, offline, mobile, PC. Bringing these together into one cohesive package will need a catalyst rather like the iPhone that made listening to music, checking voicemail and browsing completely different to anything we had seen before.
The use of dedicated delivery platforms which make delivering a consistent brand image over multiple devices will grow exponentially as managing sites on multiple devices becomes increasingly difficult and expensive. Designers should not need to worry about the capabilities of the range of devices and should be able to rely on a technology platform that handles the differences for them.
UX designers and developers will need to embrace methodologies that deliver a write once and actively deliver the right experience to whatever device is accessing the site and at the same time control the cost of maintaining a growing codebase, the use of platforms that deal with all of this will be increasingly used to cost effectively deliver the experiences necessary in agile channels and Computing Mobility.
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http://internetretailing.net/magazine/current-issue/ – Source of Article from Internet Retailing June 2012
Posted in: business, iphone, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, press, public website news, retail, smartphone, tablet, web optimisation
With stats on the increase for people searching online for information and
with tablet browsing looking to overtake pc sites, then why it is that
companies are still thinking it’s the norm to concentrate all efforts on
enhancing or re-developing existing pc experiences and then think about doing
mobile as an after thought – therefore leaving mobile for at least 6 months
Surely with the same effort you can have a PC site and a mobile site as part
of the same build for a smaller investment. Are we not yet at the stage
where the mind-set should be reversed and really the question that should be
asked is if we are going to want a mobile site why not build PC site with
this in mind and do the two together?
With more businesses seeing their trade moving from PC to mobile and even
bricks and mortar businesses seeing their revenue switch to online can your
business really afford to wait? Marks and Spencer mobile purchases are
apparently on average double the value of on their PC Site.
By delaying through concentrating on your PC site now and then looking at
mobile, your opportunity cost is high, and your actual build costs will also
be far higher and more painful in the long-term as you’ll be managing 2
sites . By doing it now and as part of your current build you’re only
looking at an incremental increase of around 20% in time and cost, your
on-going management of mobile will be drastically reduced and your
opportunity cost will be reduced too. If M&S are anything to
go by you’ll be making money!
If all of this doesn’t make you think about doing your mobile now and as
part of any existing build or refresh then consider this… Data from
Microsoft’s internal analysis of their mobile search query data reveals that
70%t of PC “query chains” (essentially search tasks) are completed in about
one week while 70% of mobile users do so in one hour!
Your customers aren’t waiting, so why are you?
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Cross-device web content optimisation provider partners with information management specialist and successfully delivers first joint website development project for US-based international marketing agency
bemoko, the cross-platform web content optimisation provider, has partnered with IPL, an IT services company specialising in IT solutions and consultancy, to provide integrated online projects. bemoko will create client websites that are optimised to run across all platforms and devices. bemoko will also ensure that the websites fully integrate with any backend systems. IPL will be responsible for the back end of the websites – overseeing any integration with third party platforms such as marketing, accounting or ERP systems, whilst also providing on-going managed services support.
The reliability and high performance of this partnership has already been proven in the creation of a multi-lingual educational website for one of the largest pharmaceutical companies in the world, on behalf of a US-based international marketing agency. This project resulted in the successful deployment of a cross-platform website, available in multiple languages and including a full integration with the pharmaceutical company’s own CRM databases.
On an ongoing basis, the partnership will allow bemoko and IPL to jointly deliver similar enterprise-scale website projects across all business sectors. bemoko will govern the front end deployment of the website and ensure full functionality across all internet-ready devices, while IPL will provide a full managed service for the underlying back end, including security, integration, support and ongoing maintenance.
bemoko is a cross-device web content optimisation provider, which has been developing mobile websites since 2000. bemoko’s solution supports all devices and uses the latest HTML5 techniques to ensure the best possible user experience. IPL provides a wide variety of enterprise level solutions for major industry sectors including aerospace and defence, banking and finance, emergency services, government, telecoms and media.
Philip Clement, Sales Director at bemoko, comments, “We are typically responsible for the most visible part of the website, and for ensuring that every element of its design translates on to any possible device used to access it. However, if the underlying structure of the site and its ability to integrate with other crucial business applications fails, then our work is fundamentally undermined. Our ability to perform depends on our project partners, as delays in the infrastructure development inevitably constrains our own activity. We therefore have to surround ourselves with reliable, experienced organisations whose work is proven and of a consistently high level. In partnering with IPL, we are now confident in our ability to deliver successful website projects consistently on time and to budget.”
Jim Thomas, CTO of IPL, comments, “We are anticipating this partnership to be a highly mutually beneficial one. It is hard to imagine major online projects being developed without a need for cross-device access. For example, online banks, e-learning and e-commerce projects all require equal access no matter what the device. However, access is only one part of the story as there is little point in guaranteeing the ability to upload a website on to any device if the underlying applications are not fully functional and integrated into the whole. As a result, partnerships such as this are essential and in the process of completing the multi-lingual project for a leading international pharmaceutical company, we were highly impressed by Bemoko’s professionalism and enthusiasm, making us certain of continued success in future projects.”
IPL – Information Processing Limited – is a software development and Consultancy Company, established in 1979, based in Bath and has over 280 employees.
IPL prides itself on its professional and reliable approach to software development, delivering ‘right first time’ solutions which significantly reduce Total Cost of Ownership.
IPL’s quality, environmental and information security management systems are certificated to ISO 9001/TickIT, 14001 and 27001.
IPL provides enterprise level solutions for major industry sectors including aerospace and defence, banking and finance, emergency services, government, telecoms and media. IPL’s clients include Nationwide, Nokia, Lockheed Martin, Everything Everywhere and the Highways Agency.
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