bemoko are confirmed as finalists for 4 awards across 3 categories this year by Mobile Marketing Magazine
Posted By Emily Nicholls Monday, October 22, 2012. No Comments
London UK, 22nd October 2012, bemoko (http://www.bemoko.com), bemoko,the leading specialist of mobile web solution and it’s clients Macmillan Cancer Support and Pizza Hut UK Delivery have been announced as a finalist in three categories of Mobile Marketing Magazine’s upcoming Effective Mobile Marketing Awards with four short-list nominations.
Mags Dixon, CMO for Pizza Delivery commented, “We’re delighted to be nominated for this award with our mobile partner bemoko. Our optimised mobile site has been a runaway success with our customers and has already achieved a mix of 20% of online orders in just a few months! The site has been getting great reviews and has made it much easier for customers to place an order via mobile devices”.
Andy Nash, Digtital Project Manager (mobile) Macmillan Cancer Support also commented, “Mobile is a big part of Macmillan’s digital strategy to reach and improve the lives of everyone affected by cancer. Partnering with Bemoko, our team has worked hard to develop and enhance our mobile offering to make it work seamlessly across all mobile devices, and these two nominations, on top of two nominations last year, are gratifying acknowledgement of that work.”
bemoko has reached the short-list in the following categories:
Mobile Marketing Magazine
Mobile Charity Campaign Solution: Macmillan Cancer Support
Most Effective M-Commerce Solution: – Pizza Hut UK Delivery
Most Effective Mobile Site:– Macmillan Cancer Support
Most Effective Mobile Site: – Pizza Hut UK Delivery
The final winners will be announced at the Awards Ceremony on 29th for November in London.
For more information on the Awards visit:
Welcome to better mobile, Mobile is mainstream – your mobile web presence helps to define your brand.
bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets,
e-commerce, social media…and whatever comes next.
For more information:
Contact: Emily Nicholls
Tele: 0844 2620909
Follow Me on:@bemoko
Posted in: awards, charity web, facebook, Macmillan Cancer Support, mobile, mobile design, mobile technology, mobile UX, mobile web, multichannel, pizza hut, public website news, third sector, transactional
Mobile has always thrived for applications where immediacy is paramount and retailers should not fall short of allowing the customer to complete their transaction whenever and wherever the customer may be. Waiting until the user is back at their PC may push your customer to connect with one of your competitors. Taking payments is not difficult, so let’s take a look at how you can take payment on your mobile web site and complete the customer’s journey.
Payment options at your disposal include:
- Online wallets
- Credit card – similar to what you might expect on a PC site
- Direct operator billing – payment taken of the customers bill
- Premium SMS (a.k.a PSMS) – SMS sent to customer that gets
Various on-line payment service providers, such as Bango, CellPoint Mobile, Braintree and PayPal provide hosted solutions that allow you to get up and running quickly for these different payment options. Note that service providers may not give you all of the 4 payment options above.
These hosted solutions work by taking the user to a payment page provided by the payment service provider so that payment can be taken. A typical flow for this is :-
- The user makes the product choices on your web site filling up their basket
- When the user is ready to purchase the products the user is directed the payment service provider page. This is typically by an HTML form that takes the user off your site, although you should be able to customise this page so that it looks like your brand. If you decide to take payment details on your site rather than redirecting, be sure you understand the PCI compliance rules that govern storing credit card data.
- When the payment has been confirmed a back-end callback can be made to your web site to confirm the purchase is OK and the user is taken to a thanks page on your side. The callback is necessary to reduce chances of unscrupulous users fooling your site into thinking that the payment has been received.
- Your site delivers a thank you page AND sends out email or SMS confirmation to the user that the order is on its way.
Note that the callback may occur in a couple of stages 1) payment has been authorised – i.e. funds reserved and 2) payment captured – i.e. funds transferred to your account. So do be ready to handle either of these signals – if you’re dealing time sensitive products, e.g. take away delivery, then you’ll want to put the order in motion as soon as the payment as been authorised. Otherwise you may want to hold off on putting the order in motion until you’ve had confirmation that the payment has been captured.
Do compare the commission that each of the service providers takes on each payment as this can vary significantly from one provider to another and from one payment option to another (e.g. credit card vs PSMS).
When it comes to 3D secure, the user experience has not yet been optimised for mobile, although it does work. If you choose to disable it then you may improve the user experience, but you will be taking the risk that payment is fraudulent since 3D secure does give you extra security for your payment.
As always – monitor your site. When you start taking payments, ensure that you monitor how much your site takes every hour and send out alerts if orders drop off during an hour. This can be an early warning signal that something is misfiring. If you are using a platform to deliver your site, such as bemokoLive, then these alerts and the monitoring come built in, making it much easier to ensure that every order gets fulfilled.
If you want to talk to us about how to start taking payments on your mobile web site and take use of some of our existing payment integrations modules then please get in touch, feel free to share or comment on this blog
Posted in: business, iphone, java, mcommerce, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, public website news, responsive design, smartphone, social, tablet, transactional, web optimisation
Posted By Emily Nicholls Wednesday, August 22, 2012. No Comments
PIZZA HUT DELIVERY LAUNCHES MOBILE ORDERING
Pizza Hut Delivery has launched a new mobile version of its UK website to allow customers to easily place orders for delivery or collection from their mobile.
The site is a mobile-optimised version of the main Pizza Hut website. When a customer visits www.pizzahut.co.uk from a mobile device to order a delivery and enters their postcode, the site automatically appears in the format which best suits their screen.
The exciting new version of the site enables customers to pick the ‘Hut’ they want to order from, and gives them the ability to place future orders, see the latest deals and promotions and share their orders with their friends by linking directly to social media.
Mags Dixon, Chief Marketing Office for Pizza Hut , said “The customer experience is always a priority for us, so we’re delighted to be able to give people the opportunity to order online from any mobile device in such an innovative way. We’re giving our customers exactly what they told us they wanted, and we’re expecting a large proportion of our sales to now come from mobile.”
To build the site, Pizza Hut Delivery commissioned Bemoko, who gave the mobile optimised website all the functionality anyone would ever want, including click to call, a location map, a deals maker, the option to enter a voucher code into your basket, and the ability to make an order via Facebook Connect.
Phillip Clement, Sales and Marketing Director for Bemoko, said “Pizza Hut Delivery wanted the best user experience across the widest range of handsets with fast download times and full analytics. They wanted maximum flexibility and agility moving forward, but they also wanted it delivered fast.”
About Pizza Hut Delivery:
Pizza Hut Delivery opened its first UK store in 1988, and its first franchised store in 2011. There are now 300 Pizza Hut Delivery units across England, Scotland and Wales. Pizza Hut Delivery is a wholly owned subsidiary of YUM!, one of the world’s largest franchisors; around 76% of the 13,000 Pizza Huts around the world are franchise owned. Pizza Hut is one of the UK’s most popular social media brands, according to a SocialBakers 2012 report.
Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. Bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets, e-commerce, social media…and whatever comes next.
Posted in: business, facebook, fast food, iphone, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, pizza hut, press, public website news, retail, smartphone, social, tablet, transactional, web optimisation