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9

Oct

Bemoko takes Make-A-Wish mobile with campaign console

Posted By Emily Nicholls Tuesday, October 9, 2012. No Comments

London 9th October– bemoko (www.bemoko.com for new website) the leading multi-channel optimisation mobile specialist is proud to announce its most recent work with the national children’s charity Make-A-Wish Foundation® UK.

Make-A-Wish grants magical wishes to children and young people fighting life-threatening conditions. Since its inception in 1986, it has granted over 8,000 wishes. With technology advancing and with donators and channels moving to mobile and tablet devices via sms , bemoko have developed and provided Make-A-Wish with a Mobile Micro -site Console. This allows information including text, images and video to create a 1 page mobile website “wish”.

We developed the console to allow them to use the mobile pages as part of the fulfilment and on-going relationship development of donors they signed up via street fund-raising.

Katy Pickering – Individual Giving Manager at Make-A-Wish comments “being able to send out wishes and share rich video media and images with people to show them where their donations are going is a great step for Make-A-Wish”, “we were keen to engage with an audience that is not typically responsive to traditional media. Mobile was the obvious platform and with the easy to use console we are able to create our own content with images whenever we need to”.

Philip Clement – Sales and Marketing Director at bemoko said “bemoko understand charities and has a flexible approach which allows us to work in this vertical, our UK development team simply configured and customised the bemoko console to personalise it to the needs of Make-A-Wish and we are pleased to hear that it is already making a difference.

makeawish samsung s3 Bemoko takes Make A Wish mobile with campaign console

bemoko mobile console

About Bemoko:

Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smart-phones, tablets, e-commerce, social media and whatever comes next.

About Make- A- Wish

There are currently 20,000 children and young people in the UK fighting a life-threatening condition and this year alone 1,400 children will turn to Make-A-Wish to have their wish granted. The charity needs to raise £6.8 million in 2012 and receives no government funding or lottery grants – so every donation really does count.

For more information contact:

Emily Nicholls

bemoko

+44 844 264 0909

emily.nicholls@bemoko.com

 

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Posted in: charity web, donations, facebook, fundraising, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, music, press, social, third sector, web optimisation

22

Aug

PIZZA HUT DELIVERY LAUNCHES MOBILE ORDERING

Posted By Emily Nicholls Wednesday, August 22, 2012. No Comments

PIZZA HUT DELIVERY LAUNCHES MOBILE ORDERING

Pizza Hut Delivery has launched a new mobile version of its UK website to allow customers to easily place orders for delivery or collection from their mobile.

The site is a mobile-optimised version of the main Pizza Hut website. When a customer visits www.pizzahut.co.uk from a mobile device to order a delivery and enters their postcode, the site automatically appears in the format which best suits their screen.

The exciting new version of the site enables customers to pick the ‘Hut’ they want to order from, and gives them the ability to place future orders, see the latest deals and promotions and share their orders with their friends by linking directly to social media.

Mags Dixon, Chief Marketing Office for  Pizza Hut , said “The customer experience is always a priority for us, so we’re delighted to be able to give people the opportunity to order online from any mobile device in such an innovative way. We’re giving our customers exactly what they told us they wanted, and we’re expecting a large proportion of our sales to now come from mobile.”

To build the site, Pizza Hut Delivery commissioned Bemoko, who gave the mobile optimised website all the functionality anyone would ever want, including click to call, a location map, a deals maker, the option to enter a voucher code into your basket, and the ability to make an order via Facebook Connect.

Phillip Clement, Sales and Marketing Director for Bemoko, said “Pizza Hut Delivery wanted the best user experience across the widest range of handsets with fast download times and full analytics. They wanted maximum flexibility and agility moving forward, but they also wanted it delivered fast.”


About Pizza Hut Delivery:

Pizza Hut Delivery opened its first UK store in 1988, and its first franchised store in 2011. There are now 300 Pizza Hut Delivery units across England, Scotland and Wales. Pizza Hut Delivery is a wholly owned subsidiary of YUM!, one of the world’s largest franchisors; around 76% of the 13,000 Pizza Huts around the world are franchise owned. Pizza Hut is one of the UK’s most popular social media brands, according to a SocialBakers 2012 report.

About Bemoko:

Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. Bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets, e-commerce, social media…and whatever comes next.

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Posted in: business, facebook, fast food, iphone, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, pizza hut, press, public website news, retail, smartphone, social, tablet, transactional, web optimisation

6

Jun

Designing the User Experience 5 year Plan

Over the next five years user experience design will be most affected and influenced by three things: Consumers’ ability to engage electronically anywhere – any time, the disposability and adoption rates of new hardware technology and the speed that social media is giving consumers in their ability to share experiences and choices globally and within minutes. Together these three elements are so powerful that consumers now have a direct say in user experience and ultimately what survives.

User Experience (UX) designers are just beginning to get to grips with the shift from “small screen” design to ‘mobile design’ i.e. actually designing for mobile devices and the way they are used. But just as designers master this, they also need to embrace the next phase of mobile; Computing Mobility. The new breed of mobiles, smartphones, tablets, and gaming devices are the new ‘PC’ and are meshing the online and the real world environments into one, which means that user experiences will need to dynamically adapt to the situation, the moment, the place and even the mood of their customers.

Data from Microsoft’s internal analysis of their mobile search query data reveals that 70% of PC “query chains” (essentially search tasks) are completed in about one week, while 70% of mobile users do so in an hour. Computing Mobility allows users to act fast and spontaneously, using information that is directly around them either in the real world; for example trying to find a product or service and information about it, or prompted by advice from friends and contacts over social media. User experience design has to match this requirement, long menu systems, endless graphics and deeply hidden information suited to a PC will prove fatal for a brand’s website. Integrating UX into the way people use mobile computers as part of everything that they do, augmenting these experiences and enhancing the combination of the multiple elements of an activity, building in and delivering interactive and intelligently dynamic pages that adapt to the surroundings and the immediate needs of the user will be key in the design process.

In the business of our everyday lives it is easy to allow the pace that things are moving to simply happen without giving it a thought – our willingness to change and our ability to forget what was ‘in’ yesterday is incredible! Adoption is so fast that technology trends don’t have a chance to languish as ‘old’. The landscape is constantly ‘new’.

This speed of change will be a UX designer or web developer’s biggest challenge – developers predicting there will be fewer platforms or form factors over time and hoping that developing in technology silos will do the job, will find themselves chasing their tails on a continual basis. Smart developers will seek out development platforms to enable them to keep pace with the changes, maintain their market position and keep costs under control.

Not only will the UX designer need to cope with a widening device set, they will also need to consider multiple devices for each user. The trend for consumers to use multiple devices, selecting the most appropriate for a given situation and often using more than one device at a time will continue to grow. A recent survey suggested that already as many as 80% of people watching TV are also using a tablet or smartphone! User experience design will need to give people the ability to switch from mobile to tablet, to TV or to a bricks and mortar store seamlessly and remember both the customer and where they are in their journey.

As Computing Mobility increasingly weaves itself into our every-day lives and activities the ability to be always connected will take multitasking to new levels. Brands will no longer have a user’s undivided attention; they will have to share space with multiples of other activities – browsing, shopping, reading, chatting, watching TV, socialising, eating, drinking and perhaps even sleeping! User experience design will need to allow users to carry on with these activities without losing continuity, allowing them to pause what they are doing or engage and interact with other simultaneous activities, perhaps allowing friends to watch and share an online shopping experience, helping them to browse, choose and select, so rather than competing with other activities brands will be able to augment the whole experience.

Commercial drivers will also have a significant effect on UX design, especially in the payments world – we are already seeing contactless payment creeping into every-day use. The relaxation of credit card companies and banks obsession with security means that small purchases can now be made using contactless credit cards or stickers that hold your card details stuck on your mobile. As these early POC’s become common place and the commercial and technical backbones of virtual wallets become mainstream, UX design will need to respond and adapt to different user flows and user expectation to speed and availability.

Planning the next 5 years will require both technology and user experience collaboration. Currently most developers think in silos – online, offline, mobile, PC. Bringing these together into one cohesive package will need a catalyst rather like the iPhone that made listening to music, checking voicemail and browsing completely different to anything we had seen before.

The use of dedicated delivery platforms which make delivering a consistent brand image over multiple devices will grow exponentially as managing sites on multiple devices becomes increasingly difficult and expensive. Designers should not need to worry about the capabilities of the range of devices and should be able to rely on a technology platform that handles the differences for them.

UX designers and developers will need to embrace methodologies that deliver a write once and actively deliver the right experience to whatever device is accessing the site and at the same time control the cost of maintaining a growing codebase, the use of platforms that deal with all of this will be increasingly used to cost effectively deliver the experiences necessary in agile channels and Computing Mobility.

Please feel free to comment and share

http://internetretailing.net/magazine/current-issue/ – Source of Article from Internet Retailing June 2012

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Posted in: business, iphone, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, press, public website news, retail, smartphone, tablet, web optimisation

14

May

Build your PC Website for mobile

Posted By Emily Nicholls Monday, May 14, 2012. No Comments

With stats on the increase for people searching online for information and
with tablet browsing looking to overtake pc sites, then why it is that
companies are still thinking it’s the norm to concentrate all efforts on
enhancing or re-developing existing pc experiences and then think about doing
mobile as an after thought – therefore leaving mobile for at least 6 months

Surely with the same effort you can have a PC site and a mobile site as part
of the same build for a smaller investment. Are we not yet at the stage
where the mind-set should be reversed and really the question that should be
asked is if we are going to want a mobile site why not build PC site with
this in mind and do the two together?

With more businesses seeing their trade moving from PC to mobile and even
bricks and mortar  businesses seeing their revenue switch to online can your
business really afford to wait? Marks and Spencer mobile purchases are
apparently on average double the value of on their PC Site.

By delaying through concentrating on your PC site now and then looking at
mobile, your opportunity cost is high, and your actual build costs will also
be far higher and more painful in the long-term as you’ll be managing 2
sites . By doing it now and as part of your current build you’re only
looking at an incremental increase of around 20% in time and cost, your
on-going management of mobile will be drastically reduced and your
opportunity cost will be reduced too. If M&S are anything to
go by you’ll be making money!

If all of this doesn’t make you think about doing your mobile now and as
part of any existing build or refresh then consider this… Data from
Microsoft’s internal analysis of their mobile search query data reveals that
70%t of PC “query chains” (essentially search tasks) are completed in about
one week while 70% of mobile users do so in one hour!

Your customers aren’t waiting, so why are you?

Please feel free to comment or share our bemoko blog

www.bemoko.com

@bemoko – twitter

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Posted in: business, microsoft, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, press, public website news, tablet

8

May

BEMOKO AND IPL ANNOUNCE NEW PARTNERSHIP

Posted By Emily Nicholls Tuesday, May 8, 2012. No Comments

Cross-device web content optimisation provider partners with information management specialist and successfully delivers first joint website development project for US-based international marketing agency

bemoko, the cross-platform web content optimisation provider, has partnered with IPL, an IT services company specialising in IT solutions and consultancy, to provide integrated online projects. bemoko will create client websites that are optimised to run across all platforms and devices. bemoko will also ensure that the websites fully integrate with any backend systems. IPL will be responsible for the back end of the websites – overseeing any integration with third party platforms such as marketing, accounting or ERP systems, whilst also providing on-going managed services support.

The reliability and high performance of this partnership has already been proven in the creation of a multi-lingual educational website for one of the largest pharmaceutical companies in the world, on behalf of a US-based international marketing agency. This project resulted in the successful deployment of a cross-platform website, available in multiple languages and including a full integration with the pharmaceutical company’s own CRM databases.

On an ongoing basis, the partnership will allow bemoko and IPL to jointly deliver similar enterprise-scale website projects across all business sectors. bemoko will govern the front end deployment of the website and ensure full functionality across all internet-ready devices, while IPL will provide a full managed service for the underlying back end, including security, integration, support and ongoing maintenance.

bemoko is a cross-device web content optimisation provider, which has been developing mobile websites since 2000. bemoko’s solution supports all devices and uses the latest HTML5 techniques to ensure the best possible user experience. IPL provides a wide variety of enterprise level solutions for major industry sectors including aerospace and defence, banking and finance, emergency services, government, telecoms and media.

Philip Clement, Sales Director at bemoko, comments, “We are typically responsible for the most visible part of the website, and for ensuring that every element of its design translates on to any possible device used to access it. However, if the underlying structure of the site and its ability to integrate with other crucial business applications fails, then our work is fundamentally undermined. Our ability to perform depends on our project partners, as delays in the infrastructure development inevitably constrains our own activity. We therefore have to surround ourselves with reliable, experienced organisations whose work is proven and of a consistently high level. In partnering with IPL, we are now confident in our ability to deliver successful website projects consistently on time and to budget.”

Jim Thomas, CTO of IPL, comments, “We are anticipating this partnership to be a highly mutually beneficial one. It is hard to imagine major online projects being developed without a need for cross-device access. For example, online banks, e-learning and e-commerce projects all require equal access no matter what the device. However, access is only one part of the story as there is little point in guaranteeing the ability to upload a website on to any device if the underlying applications are not fully functional and integrated into the whole. As a result, partnerships such as this are essential and in the process of completing the multi-lingual project for a leading international pharmaceutical company, we were highly impressed by Bemoko’s professionalism and enthusiasm, making us certain of continued success in future projects.”

About IPL

IPL – Information Processing Limited – is a software development and Consultancy Company, established in 1979, based in Bath and has over 280 employees.

IPL prides itself on its professional and reliable approach to software development, delivering ‘right first time’ solutions which significantly reduce Total Cost of Ownership.

IPL’s quality, environmental and information security management systems are certificated to ISO 9001/TickIT, 14001 and 27001.

IPL provides enterprise level solutions for major industry sectors including aerospace and defence, banking and finance, emergency services, government, telecoms and media. IPL’s clients include Nationwide, Nokia, Lockheed Martin, Everything Everywhere and the Highways Agency.

About bemoko

bemoko is the leading Multi-Channel Optimisation specialist, delivering Your Brand-Anywhere™ bemoko’s Multi Channel Optimisation solution takes any website or content, optimises, customises and delivers fast and perfect user experiences on any device – every time

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Posted in: business, mobile, mobile design, mobile UX, mobile web, multichannel, press, public website news

30

Apr

Being able to implement mobile quickly

Posted By Phillip clement Monday, April 30, 2012. No Comments

If you are marketing professional working within the Third Sector, read on, you’ll like this.  If you work in IT then stop now as this article contains language that might cause offense!

The challenge of the working relationship between Marketing and IT is not a new one, I’m not exactly sure when it started, the first e-mail campaigns or the early CRM systems perhaps?  But start it did and continues it has! We have all learned to live with this complex and sometimes difficult relationship – Eric Schmidt is quoted as saying that “Lovies and Techies don’t get on”! And perhaps that’s it, we simply have to accept that the differences between the people and the jobs are at odds and find workarounds and compromise.

Sadly this compromise generally falls on the side of marketing.  Budget, time to market, complexity of data harvested and level of integration into other digital elements are just a few of the areas that marketers have to live with. Marketers are held hostage by their technical teams who blind with science and explain how hard it all is and how long it will all take in a way that reminds me of the stereotypical car mechanic, who tells you that  the small knocking noise coming from under the bonnet is ‘terminal’  and will “cost a packet”.

The discord between these two departments does have a cost to the business but it is relatively low impact because competitive businesses have the same challenges, so everything moves ahead at about the same speed and customer experience is on par across the sector. This is however about to change, mobile engagement is not only the fastest growing channel, it carries the highest consumer expectation, 24% of mobile internet users expect a web-browsing experience comparable to their desktop, if not they will abandon or switch. More than half of consumers who’ve shopped using their mobile have abandoned a purchase because of poor navigation or slow pages.

So not only do you need a fully interactive mobile strategy functional within the next 6 months, it needs to use the latest techniques and technology to ensure customer retention through fast and optimised experiences.

Regardless of what is said, internal IT teams do not have the experience or expertise to deliver on a mobile strategy in these timescales and certainly will not be able to up-skill to the level required. At best a DIY approach will be ‘on the job’ learning and trial by error development, which will deliver a poor result, extend the delivery timescales, create lost opportunities, lost customers and lost revenue.

Marketers have learned that a DIY approach to specialist areas like CMS, PPC and SEO is a waste of time and resources; they know from experience that external experts get better results faster and cheaper than trying to do it themselves.  Mobile is just the same.

The only way to move into mobile as fast as is currently required is to use external mobile experts that have a proven track record of delivering mobile projects, alternatively work with a mobile partner that will integrate with your teams and use technology and solutions that  make development fast and simple and the on-going management and maintenance sustainable.

Please feel free to read, share and comment

This article can be found online at CharitiesManagement.com under  the Charity IT section

http://www.charitiesmanagement.com/charity-it.html

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Posted in: business, mobile, mobile design, mobile technology, mobile web, multichannel, press, public website news

15

Mar

bemoko power new SAAS mobile web and apps for Cable&Wireless Worldwide

Posted By Emily Nicholls Thursday, March 15, 2012. No Comments

bemoko power new SAAS mobile web and apps for Cable&Wireless Worldwide

London, UK – 15th March 2012 – bemoko the leading Multi-Channel  Optimisation specialist, has been selected by Cable&Wireless Worldwide (C&WW) to deliver mobile web and multichannel technology and expertise to form part of C&WW’s innovative and integrated communications solutions.

The solutions provided by bemoko will form a part of the Cable&Wireless Connected Customer solution set, allowing C&WW’s clients to easily and quickly enhance their customer experience across multiple digital channels delivering greater customer satisfaction, loyalty and advocacy whilst generating sales growth.  The solution allows retailers to integrate and align across all customer contact points, providing a single point of management for all digital channels.   Examples of increasing customer engagement for the connected customer include searching for the best price whilst viewing the product in-store, snapping a picture of an item and arranging for it to be delivered or buying online on a mobile phone and collecting it straight away.

Malcolm Seagrave C&WW Solutions Director said “Our long-term relationships with the some of the UK’s leading technology businesses ensure our clients can realise the benefits of new technology in a fast, secure, reliable and simple way and equip us with the first-hand knowledge and insights needed to create the solutions to our customers’ challenges.  bemoko’s leading edge mobile web technology is a key component in C&WW’s innovative and integrated communications solutions”

Phillip Clement Sales Director at bemoko commented “This is a fantastic example of bringing two technologies and areas of expertise together and delivering an integrated product – powered by bemoko, Cable&Wireless Worldwide can now supply its customers a broad range of mobile and multi -channel services built for the way consumers shop and interact with brands and enterprises today”

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Posted in: business, mobile, mobile design, mobile technology, mobile web, multichannel, press, public website news

15

Feb

bemoko underpins Macmillan’s advancing mobile web presence

Posted By Emily Nicholls Wednesday, February 15, 2012. No Comments

bemoko- www.bemoko.com the leading multi-channel optimisation specialist is pleased to see the launch of the latest version of the Macmillan mobile site.

bemoko’s leading edge solution has been at the centre of the delivery of Macmillan’s awarded mobile web offering since 2010, providing a flexible mobile platform that transforms and optimises their content across all devices. This latest version of the Macmillan mobile site responds to the increasing numbers and diversity of mobile devices used to access Macmillan’s information and services.

Andy Nash, Macmillan’s Digital Project Manager (Mobile Channel) commented, “Using bemoko we have been able to develop a site which tailors its style for different devices. This gives us the ability to present information, features and functionality in different ways to different audiences based on what we know about their devices, features and functional capabilities, and enables the delivery of a much more personalised experience.”

Mat Diss, Managing Director at bemoko said, “This is exactly what bemoko was built to do, it’s great to see an organisation take mobile web to the next level and really embrace the advanced features and power of our platform.”

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Posted in: mobile, mobile web, press, public website news

13

Dec

The Mobile Marketing Magazine Awards Night In A Nutshell

Posted By Tim Avery Monday, December 13, 2010. No Comments

The Mobile Marketing Magazine Awards Night at Vinopolis was a great night! Not only were the mobile movers and shakers there but as you probably know it was also the launch of their new mobile news website created by us.

David Murphy came dressed as a phone (as you do). You can see him on stage below.

Even after much drinking and dancing (excellent live band) he kindly wrote just what he thought of us.

David Murphy dresses up

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Posted in: mobile, mobile web, press

9

Dec

bemoko deliver gift aid on charity SMS

Posted By Phillip clement Thursday, December 9, 2010. No Comments

Donating  via mobile has for a long time been seen as a major step forward and an excellent way of generating income for charities, unfortunately it has never been particularly viable because the costs for using SMS premium rate codes have been so high and additional revenue from tax relief schemes like Gift Aid are not available either.

Until now!

There is now a charity SMS code available – where 100% of the revenue generated goes to Charity – so a £5.00 SMS donation generated by sending a message to the short-code stays £5.00 and is not dipped into by the mobile operators. 

In order to generate additional income from Gift Aid bemoko have developed a perfectly optimised mobile web form, which people donating via SMS  receive,  giving them the ability to qualify and donate  Gift Aid, which on average generates an extra 71p for the charity.

The challenge is to produce a really good experience for all users regardless of the handset – a WAP form will work for low spec mobiles but it gives a really poor experience on high-end phones and  a web form designed for an iPhone  means a restricted number of people can donate.  We like SMS because it’s available to all, so the Gift Aid experience needs to be the same.  bemoko and the bemokoLive platform solves all these issues by delivering a specially created web form that is optimised to work perfectly on all mobile phones with a browser.

bemoko are one of the leading mobile web development companies, providing technical expertise and development resource to leading digital agencies. We are really excited about this project, it’s  good to be a part of something that you know is delivering real value.

NSPCC are the latest charity to deploy the gift aid mobile form. To donate £5 to the NSPCC text GIFT to 70997.

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Posted in: business, mobile, mobile web, press, public website news