Posted By Emily Nicholls Monday, February 18, 2013. No Comments
London 18th February 2013– bemoko (http://bemoko.com) the leading supplier of mobile web solutions are pleased to announce their latest Charity Sector client; leading National charity Marie Curie Cancer Care.
bemoko were awarded the Marie Curie contract after a competitive tender process – one of the critical success factors was a live launch for Jan 11th – giving just 8 weeks.
The Marie Curie Cancer Care mobile site has a fresh look with content being the key driver for the project. Visitors can now start their engagement with the charity at a personal level, giving them the ability to read and search any part of the site on mobile and tablet devices.
Marie Curie had a significant amount of traffic from mobile and made a conscious decision to build a mobile strategy to encompass key and popular information, funding-raising and donations.
Marc Gilbert Digital Manager at Marie Curie Cancer Care commented” Marie Curie is committed to providing information to all who need it. Mobiles and tablets is a very personal channel of engagement and gives us the ability to connect on a one to one level. The bemoko platform has allowed a rapid deployment on this project across all mobile devices.
Phillip Clement said that “With our success in the Charity sector growing stronger we are very pleased to be supporting Marie Curie Cancer Care, their digital team have understood the value of mobile coupled with our deep mobile expertise and unique technology, we have over achieve on expectations.”
bemoko is a leading supplier of mobile web solutions.
We work with clients that see mobile as a critical element of their digital strategy. Clients that want to use mobile as a differentiator, to deliver higher sales and drive stronger customer loyalty.
Through a combination of our deep mobile expertise and unique technology capability we help our clients to become class leaders in mobile
About Marie Curie
“Marie Curie Cancer Care provides end of life care to people in their place of choice. Last year we cared for more than 35,000 terminally ill patients through our Nursing Service and in our nine hospices. Our services are designed to ensure that the best possible care and patient choice is at the heart of commissioning end of life care across the UK.
For more information, contact:
Contact: Alex Holdaway
Job Title: Head of PR
Tel: 020 7599 7702
mob: 07884 311 035
Contact: Emily Nicholls
Tele: 01256 581028
Follow Me on:@bemoko
Posted By Emily Nicholls Thursday, September 13, 2012. No Comments
Responsive design certainly has it’s appeal, based upon if what you read is true that is ie: people spending more time on your site, content display etc… It initially looks like it is the panacea to solving the growing problem of delivering content to different devices.
What responsive design misses is that mobile users have different needs and context from someone using a 21″ desktop computer. Trying to squeeze a desktop site into a mobile sized site is not necessarily the most optimal experience –the Channel 4 site http://www.channel4.com/news/ as an example is over 2MB in size. Not only does this take a long time to download on a phone (over 2 minutes on a test I did), the phone then throws away half the content as isn’t displayed. To top it all, the site didn’t display properly on my Samsung S3 after I’d waited all that time. Setting something to display:none doesn’t mean it doesn’t get downloaded.
Adapting content based solely on screen size versus users needs overlooks usability issues and differences between touch and click based interfaces.
Responsive design definitely has its place, but if assuming the only difference between desktop and mobile is screen size is not a strong basis for building a lasting and long term mobile strategy that will enable your brand to thrive.
There are common misconceptions around responsive design that will ultimately undermine the capabilities and the power of mobile devices, so we appeal to you to think carefully about the savings you may gain at the start and think about 6-12months from now when changes, development and where you want to see your business and brands positioned.
If you recognise and harness the strengths of mobile and it’s platform and ensure that you design the User Experience, Navigation and develop for your customers/users then you will quite simply create something that’s not just good but outstanding.
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Posted By Emily Nicholls Wednesday, August 22, 2012. No Comments
PIZZA HUT DELIVERY LAUNCHES MOBILE ORDERING
Pizza Hut Delivery has launched a new mobile version of its UK website to allow customers to easily place orders for delivery or collection from their mobile.
The site is a mobile-optimised version of the main Pizza Hut website. When a customer visits www.pizzahut.co.uk from a mobile device to order a delivery and enters their postcode, the site automatically appears in the format which best suits their screen.
The exciting new version of the site enables customers to pick the ‘Hut’ they want to order from, and gives them the ability to place future orders, see the latest deals and promotions and share their orders with their friends by linking directly to social media.
Mags Dixon, Chief Marketing Office for Pizza Hut , said “The customer experience is always a priority for us, so we’re delighted to be able to give people the opportunity to order online from any mobile device in such an innovative way. We’re giving our customers exactly what they told us they wanted, and we’re expecting a large proportion of our sales to now come from mobile.”
To build the site, Pizza Hut Delivery commissioned Bemoko, who gave the mobile optimised website all the functionality anyone would ever want, including click to call, a location map, a deals maker, the option to enter a voucher code into your basket, and the ability to make an order via Facebook Connect.
Phillip Clement, Sales and Marketing Director for Bemoko, said “Pizza Hut Delivery wanted the best user experience across the widest range of handsets with fast download times and full analytics. They wanted maximum flexibility and agility moving forward, but they also wanted it delivered fast.”
About Pizza Hut Delivery:
Pizza Hut Delivery opened its first UK store in 1988, and its first franchised store in 2011. There are now 300 Pizza Hut Delivery units across England, Scotland and Wales. Pizza Hut Delivery is a wholly owned subsidiary of YUM!, one of the world’s largest franchisors; around 76% of the 13,000 Pizza Huts around the world are franchise owned. Pizza Hut is one of the UK’s most popular social media brands, according to a SocialBakers 2012 report.
Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. Bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets, e-commerce, social media…and whatever comes next.
Posted in: business, facebook, fast food, iphone, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, pizza hut, press, public website news, retail, smartphone, social, tablet, transactional, web optimisation
Posted By Emily Nicholls Monday, August 13, 2012. No Comments
London – 13th August 2012 – bemoko, the leading multi-channel optimisation specialist today announced that it has completed the development of a mobile dealing site for retail stockbroker, The Share Centre.
bemoko were tasked with creating an optimised mobile website which takes existing information from The Share Centre’s desktop site and customises the content to appear on any mobile or tablet device.
A mobile dealing site was crucial to The Share Centre as the number of customers using their mobiles to deal is increasing. It was also important to ensure the company remain competitive in the current market.
The Share Centre wanted to allow access across a wide range of mobile devices rather than device specific apps. Working with bemoko and implementing a mobile web app meant they were able to achieve this goal and crucially ensure that the system was robust and secure enough to give customers confidence executing high value financial transactions via mobile.
Mat Diss, Managing Director at bemoko, commented: “creating a seamless website for mobile is our niche and we are extremely pleased with how we have developed the mobile UX with The Share Centre. It has a strong, clean and straight forward approach to it giving the customer the information they want in less clicks”
Guy Knight, Sales and Marketing Director at The Share Centre, said: “During busy dealing periods as much as 10% of customer deals come from mobile devices. We hope to see a significant increase in access and dealing via mobile now that we have optimised a site for this purpose. Working with bemoko has allowed us to provide our customers with a truly flexible online dealing experience via mobile. Customers can deal quickly, on the move, from any device. ”
Welcome to better mobile, Mobile is mainstream – your mobile web presence helps to define your brand.
bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets, e-commerce, social media…and whatever comes next.
For more information,
Contact: Emily Nicholls
Tele: 0844 2620909
Follow Me on:@bemoko
Posted By Emily Nicholls Monday, June 25, 2012. No Comments
Macmillan Cancer Support knew their mobile audience needed a better user experience. Opening up a mobile channel would allow Macmillan to explore new, different and more direct, personalised and localised interactions with customers.
Macmillan work with bemoko to provide a future proof solution with the option to manage change to the site themselves or in association with bemoko. As time has moved on the audience for accessing content has rapidly grown and with the end user now feeling comfortable with viewing fully accessible information and then donating.
We have come to trust the smaller screen and the new generation of mobile users are adopting this method moving forward the charity sector with the donation generation who are switched on individuals who spend the majority of time online, social networking and being influenced by adverts, banners, friends, online forums to ensure they take the next step.
Macmillan have seen in the last 12 months an increase from 8% of traffic accessing their site from a mobile device to 30% (May 2012) which is well above the charity industry expectations. Additionally, the length of time now being spent on the site has risen so people are finding the relevant information, enjoying the experience and not shifting loyalty to a charity that it feels care as no one seems to be pioneering the digital space quite like Macmillan.
Taking all of these areas into account it seems that the logical step next would be to look at what else can be done to increase this traffic and how there is room for other charities to take the same path to the public and gain the affections of mobile and tablet device users.
We have learnt that with content heavy sites you can’t give the same experience for the PC so allowing selected information, content, images to be presented on the correct mobile device can only mean a repeat visit for your charity.
Slow loading pages of un-optimised content that need scrolling through, drop offs at the donation area are all common problems being experienced, if so then you need to ask yourself the following questions:
1. What is the strategy for mobile over the next 3 months?
2. Do you have the resources internally to get mobile?
3. Are options like cms templates or responsive design a full and future proof method of delivering mobile optimised sites
4. How will you ensure costs and development time don’t spiral out of control when new devices come onto the market
5. We are already rebuilding our PC website, but know we should be building for mobile first but not sure how or who to talk to
If these are all questions you have asked yourself in the last 12 weeks then it’s time to get in touch with us don’t you think?
Please feel free to comment and share our blog post, if you would like an additional information please get in contact with me: firstname.lastname@example.org
Posted By Emily Nicholls Wednesday, June 6, 2012. No Comments
Designing the User Experience 5 year Plan
Over the next five years user experience design will be most affected and influenced by three things: Consumers’ ability to engage electronically anywhere – any time, the disposability and adoption rates of new hardware technology and the speed that social media is giving consumers in their ability to share experiences and choices globally and within minutes. Together these three elements are so powerful that consumers now have a direct say in user experience and ultimately what survives.
User Experience (UX) designers are just beginning to get to grips with the shift from “small screen” design to ‘mobile design’ i.e. actually designing for mobile devices and the way they are used. But just as designers master this, they also need to embrace the next phase of mobile; Computing Mobility. The new breed of mobiles, smartphones, tablets, and gaming devices are the new ‘PC’ and are meshing the online and the real world environments into one, which means that user experiences will need to dynamically adapt to the situation, the moment, the place and even the mood of their customers.
Data from Microsoft’s internal analysis of their mobile search query data reveals that 70% of PC “query chains” (essentially search tasks) are completed in about one week, while 70% of mobile users do so in an hour. Computing Mobility allows users to act fast and spontaneously, using information that is directly around them either in the real world; for example trying to find a product or service and information about it, or prompted by advice from friends and contacts over social media. User experience design has to match this requirement, long menu systems, endless graphics and deeply hidden information suited to a PC will prove fatal for a brand’s website. Integrating UX into the way people use mobile computers as part of everything that they do, augmenting these experiences and enhancing the combination of the multiple elements of an activity, building in and delivering interactive and intelligently dynamic pages that adapt to the surroundings and the immediate needs of the user will be key in the design process.
In the business of our everyday lives it is easy to allow the pace that things are moving to simply happen without giving it a thought – our willingness to change and our ability to forget what was ‘in’ yesterday is incredible! Adoption is so fast that technology trends don’t have a chance to languish as ‘old’. The landscape is constantly ‘new’.
This speed of change will be a UX designer or web developer’s biggest challenge – developers predicting there will be fewer platforms or form factors over time and hoping that developing in technology silos will do the job, will find themselves chasing their tails on a continual basis. Smart developers will seek out development platforms to enable them to keep pace with the changes, maintain their market position and keep costs under control.
Not only will the UX designer need to cope with a widening device set, they will also need to consider multiple devices for each user. The trend for consumers to use multiple devices, selecting the most appropriate for a given situation and often using more than one device at a time will continue to grow. A recent survey suggested that already as many as 80% of people watching TV are also using a tablet or smartphone! User experience design will need to give people the ability to switch from mobile to tablet, to TV or to a bricks and mortar store seamlessly and remember both the customer and where they are in their journey.
As Computing Mobility increasingly weaves itself into our every-day lives and activities the ability to be always connected will take multitasking to new levels. Brands will no longer have a user’s undivided attention; they will have to share space with multiples of other activities – browsing, shopping, reading, chatting, watching TV, socialising, eating, drinking and perhaps even sleeping! User experience design will need to allow users to carry on with these activities without losing continuity, allowing them to pause what they are doing or engage and interact with other simultaneous activities, perhaps allowing friends to watch and share an online shopping experience, helping them to browse, choose and select, so rather than competing with other activities brands will be able to augment the whole experience.
Commercial drivers will also have a significant effect on UX design, especially in the payments world – we are already seeing contactless payment creeping into every-day use. The relaxation of credit card companies and banks obsession with security means that small purchases can now be made using contactless credit cards or stickers that hold your card details stuck on your mobile. As these early POC’s become common place and the commercial and technical backbones of virtual wallets become mainstream, UX design will need to respond and adapt to different user flows and user expectation to speed and availability.
Planning the next 5 years will require both technology and user experience collaboration. Currently most developers think in silos – online, offline, mobile, PC. Bringing these together into one cohesive package will need a catalyst rather like the iPhone that made listening to music, checking voicemail and browsing completely different to anything we had seen before.
The use of dedicated delivery platforms which make delivering a consistent brand image over multiple devices will grow exponentially as managing sites on multiple devices becomes increasingly difficult and expensive. Designers should not need to worry about the capabilities of the range of devices and should be able to rely on a technology platform that handles the differences for them.
UX designers and developers will need to embrace methodologies that deliver a write once and actively deliver the right experience to whatever device is accessing the site and at the same time control the cost of maintaining a growing codebase, the use of platforms that deal with all of this will be increasingly used to cost effectively deliver the experiences necessary in agile channels and Computing Mobility.
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http://internetretailing.net/magazine/current-issue/ – Source of Article from Internet Retailing June 2012
Posted in: business, iphone, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, press, public website news, retail, smartphone, tablet, web optimisation
Posted By Mat Diss Tuesday, May 15, 2012. No Comments
There are many approaches to building mobile and cross platform web apps, from an agency building from scratch through responsive design and screen scraping to dedicated mobile platforms. Choosing the best approach is vital and mistakes can prove costly in the long run. Whilst using a dedicated platform can look to be a more expensive option initially, it proves more than worth the investment in the long run.
Here are our top ten reasons for using a dedicated platform
The dedicated platform provides a solid base and framework for delivering sites which means a developer is not starting from scratch each time and is using a solid, stable framework.
- Ease of Management
The use of a platform to build your cross platform web apps can reduce post-live site management effort by at least 40%. Because the platform manages devices and page assembly for each device, there is typically no work required to support new devices which reduces development and testing effort each time a new device comes to market.
- Lower risk
A dedicated web development platform provides a framework for site development. This framework has been built to deliver cross platform web apps and has been through a suite of regression and performance tests. Using the platform as a framework gives a consistent approach and a set of built in features that reduce the risk associated with developing from scratch each time.
- Faster build
Sites are developed smarter and faster using less lines of code. Less code means a faster build with less likelihood of errors and less testing. Our services team typically take only 90 days to build a complex, fully transactional cross platform site.
- Better ROI
With shopping on mobile becoming a mainstream activity, investing in a platform to build your mobile site will get you to market quicker and prevent you losing revenue to the competition.
- Future Proof
A dedicated platform will always be up to date with new devices coming to market. You do not have to worry about new devices and how your site will support them. With regular service bulletins and device updates, you can be sure your site will work on devices available now and in the future.
- Built by experts
Mobile development is relatively new. There are many approaches to developing mobile and cross platform sites. Do you want to trust your site to developers who are just learning about mobile development, or do you want to use a platform developed by mobile experts who know the difficulties and have overcome them?
- Web standards
Choose a platform that uses web standard development languages. That way you don’t have to wait for proprietary languages to catch up, limiting your ability to
- More than just a development platform
A platform should allow your site to develop and grow with minimal effort. Adding extra sites should be a simple process and use the same platform. The platform should also be able to manage analytics and tracking across all your sites, providing invaluable web journey data for your users across all touchpoints, whichever channel they use to access your data.
The bemoko platform has been developed to address all the above needs and ensure that cross platform web development is as simple as possible. Our expert services team use the platform to sites for our clients. From marketing sites to full m-commerce transactional sites, the bemoko platform has been a proven success for all our clients.
If you would like us to build your mobile site or if you’d like to use our platform to build your own, please visit http://www.bemoko.com or email Emily.Nicholls@bemoko.com
With stats on the increase for people searching online for information and
with tablet browsing looking to overtake pc sites, then why it is that
companies are still thinking it’s the norm to concentrate all efforts on
enhancing or re-developing existing pc experiences and then think about doing
mobile as an after thought – therefore leaving mobile for at least 6 months
Surely with the same effort you can have a PC site and a mobile site as part
of the same build for a smaller investment. Are we not yet at the stage
where the mind-set should be reversed and really the question that should be
asked is if we are going to want a mobile site why not build PC site with
this in mind and do the two together?
With more businesses seeing their trade moving from PC to mobile and even
bricks and mortar businesses seeing their revenue switch to online can your
business really afford to wait? Marks and Spencer mobile purchases are
apparently on average double the value of on their PC Site.
By delaying through concentrating on your PC site now and then looking at
mobile, your opportunity cost is high, and your actual build costs will also
be far higher and more painful in the long-term as you’ll be managing 2
sites . By doing it now and as part of your current build you’re only
looking at an incremental increase of around 20% in time and cost, your
on-going management of mobile will be drastically reduced and your
opportunity cost will be reduced too. If M&S are anything to
go by you’ll be making money!
If all of this doesn’t make you think about doing your mobile now and as
part of any existing build or refresh then consider this… Data from
Microsoft’s internal analysis of their mobile search query data reveals that
70%t of PC “query chains” (essentially search tasks) are completed in about
one week while 70% of mobile users do so in one hour!
Your customers aren’t waiting, so why are you?
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