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Bemoko blog > music

9

Oct

Bemoko takes Make-A-Wish mobile with campaign console

Posted By Emily Nicholls Tuesday, October 9, 2012. No Comments

London 9th October– bemoko (www.bemoko.com for new website) the leading multi-channel optimisation mobile specialist is proud to announce its most recent work with the national children’s charity Make-A-Wish Foundation® UK.

Make-A-Wish grants magical wishes to children and young people fighting life-threatening conditions. Since its inception in 1986, it has granted over 8,000 wishes. With technology advancing and with donators and channels moving to mobile and tablet devices via sms , bemoko have developed and provided Make-A-Wish with a Mobile Micro -site Console. This allows information including text, images and video to create a 1 page mobile website “wish”.

We developed the console to allow them to use the mobile pages as part of the fulfilment and on-going relationship development of donors they signed up via street fund-raising.

Katy Pickering – Individual Giving Manager at Make-A-Wish comments “being able to send out wishes and share rich video media and images with people to show them where their donations are going is a great step for Make-A-Wish”, “we were keen to engage with an audience that is not typically responsive to traditional media. Mobile was the obvious platform and with the easy to use console we are able to create our own content with images whenever we need to”.

Philip Clement – Sales and Marketing Director at bemoko said “bemoko understand charities and has a flexible approach which allows us to work in this vertical, our UK development team simply configured and customised the bemoko console to personalise it to the needs of Make-A-Wish and we are pleased to hear that it is already making a difference.

makeawish samsung s3 Bemoko takes Make A Wish mobile with campaign console

bemoko mobile console

About Bemoko:

Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smart-phones, tablets, e-commerce, social media and whatever comes next.

About Make- A- Wish

There are currently 20,000 children and young people in the UK fighting a life-threatening condition and this year alone 1,400 children will turn to Make-A-Wish to have their wish granted. The charity needs to raise £6.8 million in 2012 and receives no government funding or lottery grants – so every donation really does count.

For more information contact:

Emily Nicholls

bemoko

+44 844 264 0909

emily.nicholls@bemoko.com

 

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Posted in: charity web, donations, facebook, fundraising, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, music, press, social, third sector, web optimisation

11

Feb

Sad day for Pandora

Posted By Ian Homer Monday, February 11, 2008. 5 Comments

It’s a sad day for Pandora who can no longer provide their internet services to listeners located outside of the US. James Cridland, from the BBC, calculates that royalties which have to paid to the PPL and the MCS/PRS alliance are “2.434p per listener, per hour” when on average commercial radio makes 2.57p per listener per hour. Not too much of a margin for Pandora to make it worth their while. Michael Walsh, author of the Digital Rights Manifesto, points us to a blog from Jupiter Research who were not too surprised, as they had been saying for some time that these ad-supported services “will need to have more competitive licenses if they are to have long term economic viability”. It’s well worth a full read of the blog and comments. Interesting that it occurs at roughly the same time that Last.fm are allowing you to listen to full tracks and album for free.

It’s not a surprise that so many people jumped onto Hotspot Shield or one of the other readily available proxies to continue accessing Pandora – see Frantic Industries and Tech Crunch. I discovered Hotspot Shield when I was out in Dubai a few weeks a go and found that skype out was blocked from my hotel. Etisalat had a history of blocking Skype back in 2005. In my case it possibly was the Hotel that was blocking me since SkypeOut worked nicely at a nearby cafe, although Hotspot Shield allowed me to call home from the hotel using SkypeOut.

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Posted in: music