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MC 20131 “Marie Curie Supporters become the focus of 2013 with new mobile site”

London 18th February 2013– bemoko ( the leading supplier of mobile web solutions are pleased to announce their latest Charity Sector client; leading National charity Marie Curie Cancer Care.

bemoko were awarded the Marie Curie contract after a competitive tender process – one of the critical success factors was a live launch for Jan 11th – giving just 8 weeks.

The Marie Curie Cancer Care mobile site has a fresh look with content being the key driver for the project. Visitors can now start their engagement with the charity at a personal level, giving them the ability to read and search any part of the site on mobile and tablet devices.

Marie Curie had a significant amount of traffic from mobile and made a conscious decision to build a mobile strategy to encompass key and popular information, funding-raising and donations.

Marc Gilbert Digital Manager at Marie Curie Cancer Care commented” Marie Curie is committed to providing information to all who need it. Mobiles and tablets is a very personal channel of engagement and gives us the ability to connect on a one to one level. The bemoko platform has allowed a rapid deployment on this project across all mobile devices.

Phillip Clement said that “With our success in the Charity sector growing stronger we are very pleased to be supporting Marie Curie Cancer Care, their digital team have understood the value of mobile coupled with our deep mobile expertise and unique technology, we have over achieve on expectations.”

About Bemoko:
bemoko is a leading supplier of mobile web solutions.

We work with clients that see mobile as a critical element of their digital strategy. Clients that want to use mobile as a differentiator, to deliver higher sales and drive stronger customer loyalty.

Through a combination of our deep mobile expertise and unique technology capability we help our clients to become class leaders in mobile

About Marie Curie
“Marie Curie Cancer Care provides end of life care to people in their place of choice. Last year we cared for more than 35,000 terminally ill patients through our Nursing Service and in our nine hospices. Our services are designed to ensure that the best possible care and patient choice is at the heart of commissioning end of life care across the UK.

For more information, contact:
Contact: Alex Holdaway
Job Title: Head of PR
Tel: 020 7599 7702
mob: 07884 311 035

Contact: Emily Nicholls
Tele: 01256 581028
Follow Me on:@bemoko

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Posted in: charity web, donations, fundraising, mobile, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, third sector



The mobile evolution, a charity perspective

Posted By Emily Nicholls Wednesday, December 12, 2012. No Comments

Guest Blog from bemoko client Andy Nash -Macmillan Cancer Support

Firstly, we need to appreciate what the mobile evolution is. Nokia phones in the 1990’s connected people and became the mass-appeal, must-have personal gadget for a generation. In the mid-2000’s smart phones were accessing the internet, allowing people to download applications and interact on social media in an immediate way. For most people their mobile device has become the primary multi-purpose, multi-functional device they have with them 24 hours a day. And that is the evolution – mobiles are the turn-to device and sometimes the only device people now use because in one hand-held device that they have with them all the time, they can carry out actions they would have needed several devices for in the past, not all of which were portable.

Secondly, we need to understand how people use mobile devices and what makes this a challenge that is much more than just putting our desktop sites onto mobile devices. There are three considerations here that we need to keep front-of-mind:

• Time spent looking at information on mobile devices
People think of a question, turn to their mobile device for an answer, get it and that’s often the end of the journey. Reading at length and going off at tangents following related links is often not as commonplace as when sat comfortably in front of a desktop machine.

• Levels of distraction
Because the mobile device is with people all the time, people use their devices essentially throughout the entire span of the day. In most cases, they are distracted by other things: getting ready for work; walking; other commuters on public transport; eating; or the TV, for example.

• User expectations
People expect mobile to enable them to get answers, provide those answers in a rich way and make the absolute most of the capabilities of the device – not just serve up text in a web page

We need to guard against seeing mobile as another delivery platform for desktop experiences. Or worse – a cut down version of the desktop website. Yes, mobile devices have smaller screens, limitations in terms of connection speeds and network coverage. But the limitations of desktop machines are vast in comparison, because the mobile is such a multi-functional device. They can’t make calls, send texts, precisely geo-locate, take pictures, or interact in any significant way with the real world. Each of these functions can be tapped into to enhance what would previously have been done on a desktop website. People no longer need to be told “Pick up the phone and call us!” – they can just tap the telephone number on screen. They no longer need to print out a map from a website, they can use the in-built navigation function of the mobile device that is able to be geo-located through its GPS. No longer does a poster have to have a memorable URL printed on it for the causal passer-by to try to remember when they get home. A QR code alternative will enable smart phone users to scan it and go straight to the page whilst still in front of the poster.

The mobile device is already becoming the device of choice for most people. As such, the way organisations are embracing and exploiting the multi-functions available on mobile devices is only set to grow.

So what does this mean for charities? Well we in the charity world have to be careful to spend money donated to us wisely and add value to our services with it. We also have to find ways to show those that donate to us what a huge impact they are making on our behalf. And we have to encourage our supporters to continue to support our worthy causes. The mobile evolution enables us to do all these things and link them all up in a way that we simply could never do via desktop websites alone.

• Provision of information and services can be more easily personalised.
• Fundraising and campaigning can be made much more immediate.
• Enabling supporters to get involved can be much more localised.

But, when commissioning work, we need to have a good understanding of how embracing mobile is not just an editorial challenge, but a technical one as well and that the two are inextricably linked.

Some tips:
• Developing for mobile is not easy.

• There are lots of buzz words and phrases in use that mean different things to different people (mobile first, responsive design, device detection, progressive enhancement, graceful degradation for example).

• Mobile should not just be a cut-down view of a desktop site. Neither should it be the whole desktop site reproduced for the smaller screen.

• Organisations should concentrate on what the core information is that they want to communicate across all their devices. Then look at each individual device type (by grouping similar devices together – for example, feature phones, smart phones, tablets, desktops) and work out how that device type can enhance the core content and provide extra device-specific content.

• Do server-side device detection and use that to determine what to send to the device you’ve detected. Don’t be lazy and send everything to every device and expect the device to sort out what to display (why send a device on 3G any more data than it needs to display.

• Beware full-service agencies that have mobile as a bolt-on to their core business.

Guest Blog by Andy Nash,-Digital Project Manager – Mobile Macmillan Cancer Support
“Andy has worked in the digital arena for 18 years, including both public sector and charity. He moved from desktop web to mobile in 2010 and now evangelises daily on the need for everyone else to join him. He is passionate about user centered design and build”

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Posted in: charity web, donations, fundraising, Macmillan Cancer Support, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, third sector



London UK, 22nd October 2012, bemoko (, bemoko,the leading specialist of mobile web solution and it’s clients Macmillan Cancer Support and Pizza Hut UK Delivery have been announced as a finalist in three categories of Mobile Marketing Magazine’s upcoming Effective Mobile Marketing Awards with four short-list nominations.

Mags Dixon, CMO for Pizza Delivery commented, “We’re delighted to be nominated for this award with our mobile partner bemoko. Our optimised mobile site has been a runaway success with our customers and has already achieved a mix of 20% of online orders in just a few months! The site has been getting great reviews and has made it much easier for customers to place an order via mobile devices”.

Andy Nash, Digtital Project Manager (mobile) Macmillan Cancer Support also commented, “Mobile is a big part of Macmillan’s digital strategy to reach and improve the lives of everyone affected by cancer. Partnering with Bemoko, our team has worked hard to develop and enhance our mobile offering to make it work seamlessly across all mobile devices, and these two nominations, on top of two nominations last year, are gratifying acknowledgement of that work.”

bemoko has reached the short-list in the following categories:


Mobile Marketing Magazine

Mobile Charity Campaign Solution: Macmillan Cancer Support

Most Effective M-Commerce Solution: – Pizza Hut UK Delivery

Most Effective Mobile Site:– Macmillan Cancer Support

Most Effective Mobile Site: – Pizza Hut UK Delivery

The final winners will be announced at the Awards Ceremony on 29th for November in London.

For more information on the Awards visit:

About bemoko

Welcome to better mobile, Mobile is mainstream – your mobile web presence helps to define your brand.


bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smartphones, tablets,

e-commerce, social media…and whatever comes next.

For more information:

Contact: Emily Nicholls

Tele: 0844 2620909

Follow Me on:@bemoko

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Posted in: awards, charity web, facebook, Macmillan Cancer Support, mobile, mobile design, mobile technology, mobile UX, mobile web, multichannel, pizza hut, public website news, third sector, transactional



Bemoko takes Make-A-Wish mobile with campaign console

Posted By Emily Nicholls Tuesday, October 9, 2012. No Comments

London 9th October– bemoko ( for new website) the leading multi-channel optimisation mobile specialist is proud to announce its most recent work with the national children’s charity Make-A-Wish Foundation® UK.

Make-A-Wish grants magical wishes to children and young people fighting life-threatening conditions. Since its inception in 1986, it has granted over 8,000 wishes. With technology advancing and with donators and channels moving to mobile and tablet devices via sms , bemoko have developed and provided Make-A-Wish with a Mobile Micro -site Console. This allows information including text, images and video to create a 1 page mobile website “wish”.

We developed the console to allow them to use the mobile pages as part of the fulfilment and on-going relationship development of donors they signed up via street fund-raising.

Katy Pickering – Individual Giving Manager at Make-A-Wish comments “being able to send out wishes and share rich video media and images with people to show them where their donations are going is a great step for Make-A-Wish”, “we were keen to engage with an audience that is not typically responsive to traditional media. Mobile was the obvious platform and with the easy to use console we are able to create our own content with images whenever we need to”.

Philip Clement – Sales and Marketing Director at bemoko said “bemoko understand charities and has a flexible approach which allows us to work in this vertical, our UK development team simply configured and customised the bemoko console to personalise it to the needs of Make-A-Wish and we are pleased to hear that it is already making a difference.

makeawish samsung s3 Bemoko takes Make A Wish mobile with campaign console

bemoko mobile console

About Bemoko:

Bemoko creates an unrivalled mobile user experience from your existing web content – with the crucial operational simplicity needed to meet your business goals. bemoko allows you to quickly gain access to unbeatable performance across smart-phones, tablets, e-commerce, social media and whatever comes next.

About Make- A- Wish

There are currently 20,000 children and young people in the UK fighting a life-threatening condition and this year alone 1,400 children will turn to Make-A-Wish to have their wish granted. The charity needs to raise £6.8 million in 2012 and receives no government funding or lottery grants – so every donation really does count.

For more information contact:

Emily Nicholls


+44 844 264 0909


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Posted in: charity web, donations, facebook, fundraising, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, music, press, social, third sector, web optimisation



Charities & trusting the smaller screen – mobile

Posted By Emily Nicholls Monday, June 25, 2012. No Comments

Macmillan Cancer Support knew their mobile audience needed a better user experience. Opening up a mobile channel would allow Macmillan to explore new, different and more direct, personalised and localised interactions with customers.

Macmillan work with bemoko to provide a future proof solution with the option to manage change to the site themselves or in association with bemoko. As time has moved on the audience for accessing content has rapidly grown and with the end user now feeling comfortable with viewing fully accessible information and then donating.

We have come to trust the smaller screen and the new generation of mobile users are adopting this method moving forward the charity sector with the donation generation who are switched on individuals who spend the majority of time online, social networking and being influenced by adverts, banners, friends, online forums to ensure they take the next step.

Macmillan have seen in the last 12 months an increase from 8% of traffic accessing their site from a mobile device to 30% (May 2012) which is well above the charity industry expectations. Additionally, the length of time now being spent on the site has risen so people are finding the relevant information, enjoying the experience and not shifting loyalty to a charity that it feels care as no one seems to be pioneering the digital space quite like Macmillan.

Taking all of these areas into account it seems that the logical step next would be to look at what else can be done to increase this traffic and how there is room for other charities to take the same path to the public and gain the affections of mobile and tablet device users.

We have learnt that with content heavy sites you can’t give the same experience for the PC so allowing selected information, content, images to be presented on the correct mobile device can only mean a repeat visit for your charity.

Slow loading pages of un-optimised content that need scrolling through, drop offs at the donation area are all common problems being experienced, if so then you need to ask yourself the following questions:

1. What is the strategy for mobile over the next 3 months?
2. Do you have the resources internally to get mobile?
3. Are options like cms templates or responsive design a full and future proof method of delivering mobile optimised sites
4. How will you ensure costs and development time don’t spiral out of control when new devices come onto the market
5. We are already rebuilding our PC website, but know we should be building for mobile first but not sure how or who to talk to

If these are all questions you have asked yourself in the last 12 weeks then it’s time to get in touch with us don’t you think?

Please feel free to comment and share our blog post, if you would like an additional information please get in contact with me:

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Posted in: charity web, mobile, mobile design, mobile search, mobile technology, mobile UX, mobile web, multichannel, PC website, public website news, smartphone, tablet, web optimisation