bemoko- www.bemoko.com the leading multi-channel optimisation specialist is pleased to see the launch of the latest version of the Macmillan mobile site.

bemoko’s leading edge solution has been at the centre of the delivery of Macmillan’s awarded mobile web offering since 2010, providing a flexible mobile platform that transforms and optimises their content across all devices. This latest version of the Macmillan mobile site responds to the increasing numbers and diversity of mobile devices used to access Macmillan’s information and services.

Andy Nash, Macmillan’s Digital Project Manager (Mobile Channel) commented, “Using bemoko we have been able to develop a site which tailors its style for different devices. This gives us the ability to present information, features and functionality in different ways to different audiences based on what we know about their devices, features and functional capabilities, and enables the delivery of a much more personalised experience.”

Mat Diss, Managing Director at bemoko said, “This is exactly what bemoko was built to do, it’s great to see an organisation take mobile web to the next level and really embrace the advanced features and power of our platform.”