Archive for February, 2012
bemoko- www.bemoko.com the leading multi-channel optimisation specialist is pleased to see the launch of the latest version of the Macmillan mobile site.
bemoko’s leading edge solution has been at the centre of the delivery of Macmillan’s awarded mobile web offering since 2010, providing a flexible mobile platform that transforms and optimises their content across all devices. This latest version of the Macmillan mobile site responds to the increasing numbers and diversity of mobile devices used to access Macmillan’s information and services.
Andy Nash, Macmillan’s Digital Project Manager (Mobile Channel) commented, “Using bemoko we have been able to develop a site which tailors its style for different devices. This gives us the ability to present information, features and functionality in different ways to different audiences based on what we know about their devices, features and functional capabilities, and enables the delivery of a much more personalised experience.”
Mat Diss, Managing Director at bemoko said, “This is exactly what bemoko was built to do, it’s great to see an organisation take mobile web to the next level and really embrace the advanced features and power of our platform.”
It’s been 3 weeks since I set foot through the door of bemoko and have fully immersed myself into the wonderful world (which can be technically challenging at times) of mobile web.
I am trying to understand what makes the mobile world tick and how 2012 will pan out, from reading blogs, twitter and various resources out there. I felt that I would share my views on how I use apps and accessing website from my mobile.
I take on board the buzz around “apps” and creating an “app” and brands putting money and time into the development of these beautiful creations, but what should feel like ground breaking move into mobile and online for some brands does not have the desired marketing effect on me at the moment.
I take the view that when I am not on my mobile and iPad they are mostly in the hands of my 7 and 4 year old boys and are the only times during a day that they are not constantly demanding things from me. To keep the peace I will download and use an app to entertain them and as long as it does not cost me any more than 69 pence then it’s a small but functional price to pay.
I have monitored over the past couple of weeks my habits when shopping, checking Facebook, finding insurance quotes, using Google etc.. And it is all done via url’s and 100% visiting and revisiting websites through my mobile or IPad. Websites (mobile optimised ones are preferable) are the key to me getting to what I want and quickly it’s that URL although some would say old fashioned but to me the content is perceived as being up to date, giving me the chance to experience and interact with the site.
If friends are recommending voucher codes , makeup, shoes, latest gossip on Facebook they don’t ever send an app link on email or text they send over the URL to take me to the place where I can most importantly buy or get the items/ info from. If I have to spend time downloading an app, reading and then worrying about it working on my mobile, by the time I have considered all these parts it’s too late and my life has moved on.
The route to market and how you want to connect with consumers is varied, I expect that when we purchase my sons first mobiles they might disagree with me on a couple of the above points but at least I won’t have to Google what it all means as I do for most topics for their homework as by then I should know.
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