Archive for January, 2011
Alterian join forces with bemoko to help marketers and agencies overcome the mobile dilemma
London, U.K. – 24 January 2011 –bemoko the leading mobile web software development company today announces that it has joined forces with Alterian (LSE: ALN) the leading provider of Customer Engagement Solutions to rapidly deploy scalable, user friendly website experiences to the burgeoning community that does not access the web via PCs. Together, the companies will help marketers and agencies quickly and easily move more of their business initiatives onto the mobile web.
The partnership addresses key pain points that organizations face today, namely how to support the growing population of mobile users through a compelling mobile experience, without over stretching the marketing departments resources and budgets even further whilst at the same time tackling the shifting sands of new mobile devices, formats and operating systems. The joint Alterian and bemoko offering is a solution to this dilemma based on three pillars:
- bemokoLive, the bemoko platform that instantly identifies over 12,000 mobile devices and then delivers content specifically targeted and tailored to that device’s capabilities
- Alterian Content Manager, the Alterian web content management system that allows instant updating of dynamic content on any channel (web, mobile, social media, email), without the need for any technical knowledge
- Expert services from bemoko and Alterian to ensure organizations develop lasting business benefits from their mobile initiatives
Phillip Clement, Sales and Marketing Director of bemoko comments, “bemoko has been designing and building mobile websites for nearly ten years, but this has been a niche proposition for the big players. We believe 2011 will see global mobile web browsing exceed PC browsing, which means that every business will need to deliver their content to the ever increasing array of mobile devices. Alterian is the leader in managing content dynamically; coupled with the intelligent mobile delivery capability of our web development software bemokoLive, we can now jointly bring the first solution built for the next generation of digital marketing to market.”
Arjen van den Akker, product marketing director of Alterian’s Web Content management division, comments, “Every organization has recognized the fact they cannot do without a website. In 2011 we will see companies realize they cannot ignore mobile any longer either. We are excited about our joint proposition with bemoko as we can now help organizations build a compelling mobile presence in one go, instead of them having to build bespoke mobile applications or templates for each and every device separately. This is a huge differentiator that yields significant competitive advantage”.
Alterian and bemoko solutions have been deployed across the globe by hundreds of customers. The combined offering will benefit both new and existing customers and partners, allowing them to take their existing investment in content assets and delivery technology, and enhance it with content management functions and dynamic mobile delivery options.
About bemoko
bemoko are the creators of bemokoLive the most advanced mobile development software platform available today, designed to tackle the growing challenge of delivering web content to an ever increasing number of internet connected devices. bemoko also provide fully outsourced mobile web development expertise to support creative agencies brands and enterprises deliver the most amazing mobile websites and campaigns imaginable.
For more information, contact:
Phillip Clement
bemoko Consulting Ltd
+44 (0)844 264 0909
+447795504959
About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com.
For more information, contact:
Kat Meadmore
Bite Communications
+44 (0)20 8735 9737
kat.meadmore@bitecommuniations.com
Vicky Ryce
Alterian
“A picture tells a thousand words”!
I love this; it hits the nail on the head! Perhaps I should not spend time writing blogs and just find some artistic talent and produce a piece of art to make a point…on second thoughts I could go to http://tomfishburne.com whose website and angle on marketing is great!
Apps are quite simply the coolest thing to happen in mobile for 10 years – sure SMS has been big but never in my 20 years of being in the mobile world have I seen a phenomenon the like Apps have caused. But one thing is certain and has never been any different, technology, especially in mobile, driven by the voracious appetite of consumers, never stops evolving. So whilst Apps have had their place and will continue to be a massive growth area and of vital importance to any brand or enterprise’s marketing and engagement mix, an App on its own is only a small part of the puzzle.
2011 has been branded “the year of the mobile” and this is probably true – it is estimated that mobile browsing will exceed PC browsing globally in 2011, so on that basis I think it’s safe to say that Mobiles are now a fully integrated part of our lives and will increasingly form a key component in marketing, advertising and engagement, giving brands the ability to reach right into the heart of a consumer’s most personal space and form a one-on-relationship.
Apps, like music downloads, will score highly for short periods and as quickly as they rise, they will fall to obscurity, with only a very few gaining the accolade of a classic and remaining embedded in our everyday lives, so any mobile strategy has to be built around a number of technologies and access points. Having a really cool App that links to a standard PC website is always going to disappoint so spending huge sums just to “get on the band wagon” is potentially wasted. What you need is a cohesive well thought through mix of an App, supported by a well designed mobile website to give the customer a really good experience – fast effective and relevant to a ‘mobile’ browsing experience not a cut down version of a PC site that was originally designed for broadband speeds, a big screen, mouse, keyboard, a chair and probably a cup of coffee!
Once engaged, you can offer customers more targeted functionality. For retailers this is going to be especially important. Offering an augmented shopping experience is paramount, let’s face it, if you don’t, your customers will do it for themselves: using the web on their mobile to get the best prices and your store to look, touch and compare.
HP and Walmart recently launched a fantastic mobile shopping experience designed to enhance the retail environment, having researched their consumers, they found that on average shoppers would come into the store up to three times before purchasing. They concluded that people were going home to compare products and prices before finally coming in to buy. By implementing a product comparison service delivered to the mobile browser they have increased sales of peripherals by 11.2%. And this is just the first step – local WiFi will allow customers to browse the web for free while they in store which means more data capture.
So it’s no longer App versus mobile web, it is ‘simply mobile engagement’, using all the tools available and carefully weaving them into your sales and marketing strategy.