- More than 80% of surveyed UK web users do not trust emails and web sites that do not effectively represent familiar brands
London, 20 April 2009: Mobile internet software specialist, bemoko Ltd today announces a co-operation agreement with Monotype Imaging Inc., a leading global provider of text imaging solutions, to provide expertise to Monotype Imaging customers by introducing them to bemoko’s range of mobile marketing tools, which are designed to deliver improved mobile web presence and represent brands more effectively across fixed and mobile connected devices.
Recent research conducted by Opinion Matters and commissioned by Monotype Imaging revealed that the vast majority (86%) of approximately 2,000 survey respondents in the UK would not trust a communication from a source they often use, such as a bank, if the details were sent in an unfamiliar font. Millions of people are now receiving email messages and surfing the web on mobile devices. However, the sheer number of mobile platforms available (considering the many different operating systems, screen resolutions and other variables) means that brands struggle to ensure their identity is represented effectively. bemoko is working with Monotype Imaging to provide expertise for brands looking to exploit the mobile opportunity with consistency of experience across different mobile devices.
bemokoLive™ has been specially developed to support the rapid creation of mobile web sites that can deliver relevant and brand recognisable content to mobile devices, regardless of screen size, operating system or other characteristics.
Julie Strawson, Director of Marketing, Europe, Monotype Imaging Ltd, said; “Even with most advanced screen technology, poorly designed and delivered text raises suspicions amongst users that legitimate communications are spam or phishing scams. Our goal is to educate customers, and, through the process of introducing bemoko to our customers, raise awareness of the opportunities for delivering online branded experience to the desktop and also across mobile phones.”
The co-operation agreement between bemoko and Monotype Imaging will allow creatives building multi channel sites with bemokoLive™ to be able to engage more easily with both companies to help ensure that a new site can go live fast, and have the confidence that logos and font types will be rendered correctly onto target mobile devices.
Mat Diss, Founder, bemoko said: “For branding on the mobile web to be effective it is essential that people believe that a communication is genuine – if they do not the effect will be to destroy brand trust not to build it. Working with Monotype Imaging will help us to facilitate logos, font types and content displaying effectively on a mobile device, enabling organisations to represent their brand more effectively in the mobile space.”
-Ends-
About bemoko:
bemoko (www.bemoko.com) is the leading innovator in flexible mobile web solutions providing a comprehensive platform for delivering compelling mobile web sites. It provides a multi-device, multi-channel delivery platform for mobile content, designed with flexibility and speed of deployment in mind. For more information: www.bemoko.com
Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions.
For further information please contact:
bemoko
Chris Bignell, XL Communications Ltd
+44 (0)7834 020460
