Archive for March, 2010
In this tutorial we will start exploring some of the features that bemokoLive provides to allow you to develop dynamic, intelligent and reusable multi-channel websites.
We will start with a run through of intents – that is, mapping what a user wants to do – through to extending your website using the plugin architecture to integrate dynamic content into your pages. Along the way we will again look at some best-practices that can be applied to speed up your own development work and some of the features the bemokoLive provides to add intelligence to your pages.
This is an extract from our new tutorial on building dynamic sites using the bemokoLive platform. If you would like to read more, please download the full tutorial from our developer wiki at http://bemoko.com/wiki
iPhone Apps – the current sensation in marketing circles. Every brand wants a piece of the iPhone action. Are brands jumping on this bandwagon as part of an overall mobile strategy or is it just the current trendy thing to do? Are brands becoming pre-occupied with mobile apps?
Many people forget that an iPhone app can only be used by people who have an iPhone. Whilst the iPhone is undoubtedly popular, it only has at most 5% of the market, so brands are effectively ignoring a majority of their consumers. Can this really be part of a considered mobile strategy?
There are a number of solutions to this problem:
1) Ignore it.
2) Create apps for other devices. This is expensive as it means a seperate development for each class of device, in a different programming language
3) Get the best of both worlds with a combined app and mobile web strategy. This can reach more consumers for a lower .
Save money, get a bigger audience
If you could have a solution that delivered the coveted iPhone app and also addressed consumers on all other devices you would have maximum coverage for your brand. And if it cost less than developing the native iPhone App, what’s not to like?
Using the latest release of the bemoko multi-channel web development framework, web developers can create a mobile website which works on all devices. The framework very easily allows the site to be tweaked for the iPhone, allowing it to be styled as an app with all the sliding page transitions and fancy effects associated with an app. So now you have a website that looks like an app, the icing on the cake comes with our integration of the PhoneGap framework to wrap the website in native code so it can be placed in the app store as a normal app and downloaded by consumers.
Now you have the iPhone App for the iPhone users and also a website that can be used by all your consumers whatever device they are on. And, because developing a website is much cheaper than developing a specialised app, you’ve only paid a fraction of the price of a native iPhone app with a limited audience.
Finally, a mobile strategy to keep everyone happy!
February 24th, London – mobile internet software company bemoko is supporting a unique performance on March 4th by award winning improv group The Noise Next Door at Winchester University. For the first time anywhere, audience members can participate by texting in or selecting options from a specially built mobile website before and during the show itself to influence the comedy on stage.
Audience members can contribute suggestions prior to the show to be improvised in the opening act. During the show itself, suggestions texted or added to the mobile site will be displayed on a large screen on stage which the performers will be able to refer to. The final act will test the mettle of both audience and performers as they enact suggestions as soon as they appear live on screen.
Tom Livingstone, The Noise Next Door’s improv maestro and resident storyteller, said: ““We’re really excited by the idea of a show based around texting, especially the element of anonymity. It’s likely to be pretty crazy and probably a bit rude, but we hope to get a really good response and a wider range of suggestions than those normally just shouted out. It should lead to some very funny results.”
Mat Diss, Founder, bemoko said: “We have had some interesting requests to show what can be done with the mobile phone, but supplying material for live comedy improvisation is definitely a first. When you think about it, it’s a perfect way for the more shy members of the audience to still get involved and feel like they have contributed to the fun.”
The Noise Next Door are no strangers to utilising technology for their comedy, already basing a show around audience member’s Facebook accounts, but this is a very different challenge that the group has been eager to embrace. “We’ve talked for a long time about creating a show around mobile phones, but this really is a world’s first for short form improv and a wholly new way to gain access to comedy,” adds Tom. “Creating a harmony between text messaging and comedy is going to make for a very interesting show!”
bemoko’s easy to use software, bemokoLive, enables web developers to deliver web content, e-mailers and applications to multi channel media devices. Tickets for the event can be purchased at http://txtstage.eventbrite.com.
About The Noise Next Door
The Noise Next Door are an improvised comedy troupe who have been performing together since 2005. Transforming audience suggestions into fantastically funny scenes and songs in the blink of an eye, The Noise Next Door will have you in stitches with their perfect blend of ludicrous characters, witty one-liners, epic stories and musical mayhem. These five slightly posh blokes are based in Brighton, but are touring venues around the world, with their distinctive brand of off-the-cuff humour.
For further information, and to book ticket visit http://www.thenoisenextdoor.co.uk/
About bemoko:
bemoko (www.bemoko.com) is the leading innovator in flexible multi-channel web solutions. Bemoko provide an easy to use single platform software product that integrates and enhances existing web infrastructure enabling developers to deliver web content and applications to multi channel media devices simply, quickly and without the need for additional training: www.bemoko.com
For further information please contact:
Gary Marshall XL Communications Ltd
Tel: 077 3322 4654
Email: gary@xl-comms.com