Archive for January, 2010
Bemoko introduces the mobile friendly email marketing experience
- Access 25% more recipients than the competition
- Integrate with existing content to create a truly inclusive mobile experience
January 20th – London/Mobile World Congress, Barcelona: bemoko today announced the availability of the bemoko®Live mobile friendly email solution, which delivers perfectly optimised mobile marketing emails to any mobile handset. Marketing teams can now use bemokoLive to create mailers capable of truly representing a brand on the mobile phone.
Mat Diss, Founder, bemoko said: “A quarter of people today will view email marketing messages on their mobile and they are almost always impossible to read. Even when you click on the ‘Can’t read this?’ link you still get a page formatted for a PC screen! This is a huge missed opportunity and terrible brand building to customers.”
bemoko provides easy to use software that integrates and enhances existing web infrastructure enabling developers to deliver web content, e-mailers and applications to multi channel media devices. bemokoLive lets marketing departments automatically bring the website and brand to customers on their mobile phones in the best form possible.
A bemoko enhanced e-mail delivered to a PC needs no changes to display across a large screen on click through; for iPhone, Blackberry, wide screen phones and standard phones the mailer is automatically optimised to suit each specific handset. Banners are optimised to fit on smaller screens, whilst larger images and unnecessary information is removed to create a clear, easy to read mailer without the need to zoom in or search the mail for key brand messaging.
“This marks the end of text only, slow, poorly rendered and annoying marketing emails which invariably end up in the trash folder, unread” said Diss. “With bemokoLive you can create a interactive mobile campaign that incorporates email and a mobile Internet site which will deliver the best user experience on every phone. This extends a campaign’s reach by 25%, and also delivers a host of customer analytics tools that enable a deeper relationship between the customer and the brand.”
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About bemoko:
bemoko (www.bemoko.com) is the leading innovator in flexible multi-channel web solutions. Bemoko provide an easy to use single platform software product that integrates and enhances existing web infrastructure enabling developers to deliver web content and applications to multi channel media devices simply, quickly and without the need for additional training: www.bemoko.com
For further information please contact:
| Chris Bignell | XL Communications Ltd |
| Tel: | 07834 020460 |
| Email: | chris@xl-comms.com |
I’m really pleased to announce that v1.2.5 of bemokoLive is now released. This version takes a step forward in the management of mobile campaigns with the provision of sub-sites and content rules. We’ve also put together a great getting started tutorial you can download from our wiki.
Do you regularly send email newsletters to your customers? You might do this once a week, once a month or you might even manage email campaigns for many people. Now these campaigns most of the time may follow the the same format – perhaps it’s announcing latest books available or sharing information on your latest promotions – but you may also find that often you want to add something special to each newsletter, breaking out of the mold of the same old template. You might also be finding that perhaps 20% of people who receive your emails are accessing from a mobile phone.
bemokoLive, as always, makes it easy to take your message to mobile phone and engage with this growing number of people accessing from their phone, but with the release of v1.2.5 we’ve made it even easier to take 100% control of your email campaigns. With bemokoLive you can create a single site which defines your look and feel, as well as common functions such as getting content from your CMS. This site allows you to rapidly put together each months newsletter. sub-sites in v1.2.5 take this to next level by allowing you to customise each newsletter – by making as few or as many changes you need. Perhaps you simply want to include a different seasonal logo or even deliver the message with a whole new look & feel.
Context Rules is a great new feature that helps users of your site as well as site developers. Site users can now readily access either the PC version of the site or an optimised mobile version as they desire so that they can get the experience they want. Site developers can also use context rules to quickly test what the site looks like on different devices.
There’s the usual handful of other useful updates with this release – see the release notes for more details. And if you’re new to bemoko, please get in touch and we’ll help take you web sites to mobile (and other digital channels).